Want To Press Vinyl? I’ll Tell You How Fast You’ll Make Your Money Back: Indie Music Minute

Want To Press Vinyl? I’ll Tell You How Fast You’ll Make Your Money Back: Indie Music Minute


Hi I’m Tony van Veen, CEO of Disc Makers.
You know frequently when an artist asks me how much does vinyl record pressing
cost and I tell them they go “oh no I don’t think that’s for me because it
takes an investment to make vinyl records”. Small run of vinyl records let’s
say 200 records with jackets and labels and everything probably run you about
ten dollars a record about $2,000 and yes it’s a lot cheaper to make CDs and
it’s even cheaper still to just do digital distribution. But actually this
is kind of what vinyl always cost if you go back 30 years to when vinyl was the
big thing a thousand records cost about three dollars so that’s three thousand
dollars if you calculate that in today’s dollars that’s fifty six hundred dollars
almost. And today if you come to Disc Makers and you wanted to order a
thousand records with jackets the prices start at around $3.50 a record. So the
price is really in at in constant dollars have not gone up much and in
actual inflation adjusted dollars the prices have actually gone down. But of
course to get a thousand records you need to be able to move a thousand
records. Many artists are not confident they can move that many records. So how
many records do you have to sell and how long is it going to take you to sell the
records to pay for the vinyl pressing? If you do let’s say a small run of about
200 records so 200 records $10 a record cost you $2,000; if you sell the records
for $20 which you can do all day long you need to sell a hundred records to
get back your $2,000. If you sell them for $25 which many artists do you only
need to sell 80 records. How long is it gonna take you to sell 100 records?
Depends on how often your tour, what else you’re doing with them, how big your
crowds are; but if you’re a pretty active band you play twice a week to a crowd of
maybe a hundred people then all you need to do if you if you convince 2% of your
audience two people a night and really that’s two people a nigh. That’s not
that much to buy your vinyl record times two nights a week that’s four records a
week so in 25 weeks you have sold the hundred records that you need that’s
about six months you’ve sold a hundred records you need to pay back your full
pressing of 200 records. And then you have another 100 records to sell. That’s basically pure profit on the rest of the 100 records. So if you play
larger crowds it’ll pay back faster, if you are on tour
and you play more than you know twice a week
it’ll pay back faster. So there definitely is a way in a realistic way
for you to make your money back as an independent artist, and by the way it’s
not just all about the money I mean fans love vinyl and when they
come up to a merch table and they see that vinyl you’re like wow final that’s
cool even if they don’t buy it you as an artist will look cool they’ll think
you’re cool it will help build your brand. And as the old MasterCard
commercial goes that is priceless. Hope you found this helpful,
see you next time!

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