Idea Pitch Regional Final 2011

Idea Pitch Regional Final 2011


>>–WANNA GRAB A SEAT,
MAKE YOURSELF COMFORTABLE. (general chatter) WE ASKED THE QUESTION EARLIER…
“ARE YOU NERVOUS?” ONLY ONE PERSON ADMITTED TO IT–
CAN YOU BELIEVE THAT? OKAY… WELCOME TO THE THIRD
ANNUAL REGIONAL IDEA PITCH, WHICH IS HOSTED BY THE WEST MICHIGAN
COLLEGES AND UNIVERSITIES GROUP, AFFECTIONATELY KNOWN AS “WMCUG.” (laughing)
THIS, ACTUALLY, IS, UM… A CONGLOMERATION
OF COLLEGES AND UNIVERSITIES, SO I WANNA ACKNOWLEDGE THE
PARTICIPANTS IN THE WMCUG. FIRST OF ALL, WE HAVE,
OBVIOUSLY, DAVENPORT. WE’RE HERE AT DAVENPORT. SO, THANK YOU FOR HOSTING
THIS YEAR, DAVENPORT. WE HAVE HOPE, CALVIN,
GRAND VALLEY, GRAND RAPIDS COMMUNITY COLLEGE,
AQUINAS, AND CORNERSTONE. DID I FORGET ANYONE? I DON’T THINK I DID. THERE SHOULD BE SEVEN OF US. AND SO, WHAT WE DO,
IS WE MEET… AND, REALLY, WHAT WE STRIVE TO DO,
IS PROMOTE ENTREPRENEURIAL EFFORTS THROUGHOUT WEST MICHIGAN. THAT’S OUR MAIN CAUSE IS,
“HOW CAN WE GET STUDENTS TO BE INVOLVED “IN INNOVATION AND NEW IDEAS,
AND HOW CAN WE HELP PROMOTE THAT?” AND SO, THAT’S REALLY WHAT WE DO,
AS WE MEET– WHAT DO WE MEET? ABOUT ONCE EVERY
SIX WEEKS, I GUESS. ONCE EVERY OTHER MONTH–
THAT TYPE OF THING. SO, JUST REAL QUICK– WE’RE
GOING TO GIVE A SPECIAL THANKS TO NOT ONLY WMCUG AND DAVENPORT,
BUT TO OUR JUDGES. AND I WILL BE SAYING MORE ABOUT
OUR JUDGES HERE IN A FEW MOMENTS. I HAVE A SPECIAL GUEST COMING UP. HIS NAME IS KEVIN McCURREN
FROM GRAND VALLEY, AND HE’S GONNA SAY A FEW WORDS. (applause)>>HI, HOW ARE YA DOING? I’M THE– UH, KEVIN MCCURREN,
AS SHE SAID. I’M THE EXECUTIVE DIRECTOR OF THE CENTER
FOR ENTREPRENEURSHIP AND INNOVATION AT GRAND VALLEY STATE UNIVERSITY. AND THIS IS A PRESENTATION I’VE
GIVEN RECENTLY TO GRAND ANGELS… AND GIVEN TO SOME OF
THE OTHER ORGANIZATIONS THAT WE’VE BEEN INVOLVED WITH
AT GRAND VALLEY. AND THE REASON I GIVE THIS IS
BECAUSE I WANT SOME OF OUR SUPPORTERS AND THE PEOPLE IN THE COMMUNITY
TO REALIZE THAT WHAT GOES ON IN THESE ENTREPRENEUR PROGRAMS
ISN’T JUST ABOUT EDUCATION. IT’S ABOUT REAL LIFE, AND IT’S ABOUT
THE DEVELOPMENT OF A NEW MICHIGAN. YOU’LL PROBABLY RECOGNIZE MANY
OF THE COMPANIES ON THIS LOGO… UH, LOGOS–
THESE LOGOS ON THIS SLIDE. BUT YOU PROBABLY DON’T REALIZE
THEY ALL HAVE SOMETHING IN COMMON. AND IF YOU’D LIKE TO– CAN ANYBODY TAKE A GUESS OF WHAT
THESE COMPANIES HAVE IN COMMON? YOU’VE GOT SOME– FACEBOOK,
YOU HAVE (indistinct), I THINK, ON THERE. YOU GOT APPLE. SOME OF YOU WHO’VE GOT
A LITTLE BIT LONGER TOOTH MIGHT RECOGNIZE DIGITAL COMPUTER
AND NETSCAPE. AND YOU ALSO MIGHT EVEN
KNOW SOMETHING A LITTLE BIT ABOUT THE ONE IN THE MIDDLE,
“TEACH FOR AMERICA.” YOU KNOW WHAT’S IN COMMON
ABOUT THESE COMPANIES?>>(indistinct speaking).
>>WHAT?>>(indistinct speaking).
>>NOPE, NOPE. THERE’S SOMETHING MORE
IN COMMON.>>THEY’RE ALL STARTED BY
COLLEGE ENTREPRENEURS?>>THEY’RE STARTED BY COLLEGE
ENTREPRENEURS BUT, MORE IMPORTANTLY, THEY’RE STARTED BY UNDERGRADUATES. EVERY ONE OF THESE COMPANIES HAD
A FOUNDATION BY AN UNDERGRADUATE. THEY ONE IN THE MIDDLE
IS “TEACH FOR AMERICA.” WENDY KOPP STARTED IT–
IT’S A NOT-FOR-PROFIT. IT’S PROBABLY MADE MORE IMPACT
ON PUBLIC SCHOOLS THAN ANY OTHER
NOT-FOR-PROFIT ORGANIZATION. IT STARTED AS A PAPER,
AS A SENIOR, AT PRINCETON. THESE COMPANIES
ARE GREAT COMPANIES. THESE COMPANIES HAVE SOME OF THE
GREATEST VALUE ON WALL STREET… ALL STARTED BY UNDERGRADUATES. BUT IT DOESN’T HAVE TO JUST HAPPEN
ON THE EAST COAST OR THE WEST COAST. THIS IS A LIST AND LOGOS
OF COMPANIES THAT WE ARE AWARE OF THAT WE’VE STARTED
AT GRAND VALLEY, CALVIN, OR EVEN HOPE. EVEN THAT ONE OVER THERE
ON THE RIGHT CALLED “BEANILLA,” IT WAS STARTED
AT A PITCH COMPETITION… AT THE CEO ORGANIZATION IN CHICAGO IN–
I THINK, IN 2005, BY A YOUNG MAN
NAMED BRENT REAME. SO, BRENT GOES TO THE CEO PROGRAM
WHERE HE IS THERE FOR DOING A PITCH. AND WHILE HE’S THERE, HE MEETS
A GUY WHO’S DISTRIBUTING BEAN PLANTS. AND HE SAYS, “I’M LOOKING FOR
COLLEGE STUDENTS TO DO BEAN PLANTS.” HE COMES BACK TO GRAND RAPIDS, AND HE SETS UP A WEBSITE
TO SELL AND DISTRIBUTE BEANS… VANILLA BEANS. SO, HE COMES BACK,
THEY DO A LITTLE WEBSITE. THE FIRST YEAR,
THEY DO $8,000 IN BUSINESS. LAST YEAR, THEY DID
$400,000 OF BUSINESS. THAT IS A COMPANY THAT WAS
STARTED BY AN UNDERGRADUATE, BY A GUY THAT WAS DOING
PITCH COMPETITIONS HERE. SO, WHEN WE COME TO DO
THESE PITCH COMPETITIONS, IT’S NOT JUST ABOUT,
YOU KNOW, EDUCATION. IT’S ABOUT REAL LIFE,
IT’S ABOUT STARTING COMPANIES THAT WILL BECOME THE NEW
COMPANIES OF MICHIGAN. INTERESTING THING ABOUT
BEANILLA IS THAT… HE SAID THAT THE GUY WHO FINALLY–
WHO HE GOT HIM TO DO THE DISTRIBUTION, WAS ACTUALLY, WHEN WE WAS SHIPPING
HIS BEANS OVER HERE, HE WAS ACTUALLY THROWING IN
A LITTLE BIT OF OTHER STUFF INTO IT, AND FINALLY GOT CAUGHT
AND ENDED UP IN JAIL, BECAUSE OF THE ILLEGAL SUBSTANCES
THAT HE WAS PUTTIN’ IN ‘EM. SO, BRENT HAD TO GO OUT
AND FIND A NEW DISTRIBUTION, AND HE CONTINUED TO DO THAT. THANKS– SO, YEAH, YOU SEE
SOME GREAT STORIES THERE. YOU KNOW, THE, UM– AND WE HAVE ALL–
WE– IT’S NOT JUST GRAND VALLEY. YOU KNOW, IF YOU LOOK AT (indistinct)… THAT IS A HOPE PROGRAM. IF YOU LOOK UP UPTOWN KITCHEN,
A CALVIN GRADUATE, WHO ACTUALLY WON THE PITCH
COMPETITION LAST YEAR. THIS– AND TO GIVE YOU A LITTLE
BIT MORE ABOUT THE STORIES– THIS IS JIM ALBRECHT. JIM ALBRECHT IS
A GRAND VALLEY GRADUATE. GRADUATED LAST YEAR. JIM HAS DUCHENNE’S DISEASE. DUCHENNE’S DISEASE IS AN EXTREME FORM
OF MUSCULAR DYSTROPHY. JIM’S IN A WHEELCHAIR, AND
JIM IS A COMPUTER SCIENCE MAJOR THAT GRADUATED
FROM GRAND VALLEY. SO, JIM SAYS, YOU KNOW–
HE REALIZES THAT WHEN HE GOES– HE HAS A BIG WHEELCHAIR. NOT A SMALL WHEELCHAIR. NOW, JIM HAS VERY,
VERY LIMITED CAPABILITY. HIS MOM, AS A MATTER OF FACT,
GOES TO ALL THE CLASSES WITH HIM. SO, JIM REALIZED
HE HAD A PROBLEM… THAT WHENEVER HE WENT INTO
A BUILDING, HE WANTED– HE DIDN’T KNOW WHERE THE FACILITIES WERE
THAT HIS WHEELCHAIR WOULD FIT INTO. HE DIDN’T KNOW WHICH STALLS
OR WHICH ELEVATORS HIS WHEELCHAIR WOULD FIT INTO. HE SAID, “LOOK, I THINK
THERE’S A SOLUTION. “THERE’S A PROBLEM HERE AND THERE’S
A SOLUTION, AND I’M GONNA FIND IT.” SO, JIM ACTUALLY WORKS
TO DEVELOP AN APP… TO– SO, THAT WHEN
HE GOES INTO A BUILDING, HE CAN LOOK AT THAT APP– ‘CAUSE HE HAD TO GO OUT AND
THEN LAY-OUT ALL THE BUILDINGS, AND HE DID IT ALL
AT GRAND VALLEY STATE UNIVERSITY– ALL THE BUILDINGS AT GRAND VALLEY STATE
HAVE BEEN LAID OUT BY JIM AND HIS PEOPLE THAT HE
GOT TO WORK WITH HIM, TO GO DEVELOP THIS APP,
SO THAT WHEN HE GOES INTO A BUILDING, HE CAN LOOK AT THAT APP AND FIND OUT
WHICH ELEVATOR HE CAN GO ON. HE ALSO CAN GO IN AND FIND OUT
WHICH BATHROOM THAT HE WENT TO. AGAIN, YOU KNOW, A STUDENT ENTREPRENEUR
WHO FINDS A PROBLEM AND A SOLUTION, AND DEVELOPS AND WORKS ON IT. AND JIM’S ACTUALLY TRYING TO CONTINUE TO
DEVELOP THAT PROCESS INTO A BUSINESS NOW. THIS IS ACTUALLY KELLY LeCOY. SO, KELLY, LAST YEAR– I THINK IT WAS LAST YEAR–
WON THIS COMPETITION. A CALVIN GRADUATE. SO, SHE WINS THE PITCH COMPETITION,
BUT SHE SAYS, “YOU KNOW WHAT? “THERE’S A BUSINESS PLAN COMPETITION
COMING UP IN THE NEXT SEMESTER.” SO, SHE ENTERS THAT. AND SHE WROTE A GREAT BUSINESS PLAN. I READ IT, LOOKED AT IT–
AND SHE SAYS, “THIS BUSINESS PLAN CAN
COMPETE IN THIS COMPETITION,” AND SHE WON
THE BUSINESS PLAN COMPETITION. SO, KELLY GRADUATES AND
SHE GOES TO WORK FOR STEELCASE. BUT SHE DOESN’T STOP THERE. SHE CONTINUES TO WORK
ON HER BUSINESS PLAN. KELLY IS OPENING UP THE “UPTOWN KITCHEN”
IN NOVEMBER, THIS YEAR. IT’S A KITCHEN INCUBATOR. IT’S AN INCUBATOR FOR
OTHER PEOPLE WHO HAVE IDEAS THAT THEY WANT TO DEVELOP
FOR NEW BUSINESSES– CAN GO IN AND HAVE
A CERTIFIED KITCHEN THAT MEETS ALL THE STATE REQUIREMENTS
TO COOK FOOD THAT CAN BE SOLD
TO THE PUBLIC. NOW, THIS IS ANOTHER BUSINESS
THAT WAS STARTED, NOT– YOU KNOW, NOT WITH SOME VENTURE CAPITAL,
NOT WITH SOMEONE THAT GRADUATED, BUT SOMEONE WHO WAS A STUDENT
WHEN THEY STARTED THEIR BUSINESS. YOU KNOW, WE COULD GO ON AND ON
AND TALK ABOUT A LOT OF THESE BUSINESSES, BUT WHEN WE SEE THESE–
WHEN WE’RE HERE, YOU KNOW, WE’RE HERE
TO DEVELOP BUSINESSES. WE’RE HERE TO DEVELOP STUDENTS
WHO WILL DEVELOP BUSINESSES. BUT THERE’S A– SOMETHING THAT
GOES ON WITH OUR EDUCATION SYSTEM THAT DOESN’T NECESSARILY
ALWAYS FIT WITH ENTREPRENEURS. WE RECENTLY HAD THE OPPORTUNITY
TO HEAR A RESEARCHER– UH, SARAH, SARAH ROSSI–
AT THE DARDEN SCHOOL. AND SHE’S DONE SOME RESEARCH
ON ENTREPRENEURISM. AND SHE WENT TO… A NUMBER OF ENTREPRENEURS
WHO HAVE TAKEN TO– WHO HAVE BEEN
VERY SUCCESSFUL. AND SHE WENT OUT AND THAT–
THAT– IN HER SUCCESS CRITERIA WAS THAT THEY NOT ONLY
STARTED A BUSINESS, BUT THEY TOOK THE BUSINESS
TO A PUBLIC. THEY WENT PUBLIC. SO, THESE–
ALL VERY SUCCESSFUL. AND SHE WENT OUT
WITH THE SURVEY GROUP– A SURVEY, A 15 PAGE SURVEY, THAT WAS DESIGNED TO ASSESS
HOW THEY MAKE DECISIONS. AND THEN, SHE WENT IN
AND SHE COMPARED IT A CONTROL GROUP. AND WHAT SHE FOUND WERE THINGS
THAT WE ALWAYS KNEW, OR HAD A FEEL ABOUT,
BUT SHE’S ALREADY DOCUMENTED IT. AND SHE FOUND OUT THINGS THAT THEY
MAKE THEIR DECISIONS DIFFERENT, AND SHE CALLS IT
“EFFECTUAL DECISION-MAKING” OR “EFFECTUAL PROCESSING,” VERSUS “CAUSAL PROCESSING.” WHAT SHE FOUND OUT IS THAT WHEN
SHE TALKED TO THESE ENTREPRENEURS, SHE FOUND OUT THAT, FIRST,
THEY BEGIN WITH WHAT THEY HAVE. THEY DON’T SIT THERE AND SAY, “YOU KNOW,
I GOTTA CREATE THIS OR DO THAT.” THEY BEGIN WITH WHAT THEY HAVE,
AND THEY GO FROM THERE. THEY DON’T TRY TO HAVE TO–
THEY DON’T SIT THERE AND SAY, “I GOTTA WAIT TILL IT’S THERE.” THEY TAKE WHAT THEY HAVE
AND THEY START THE PROCESS. AND SHE ALSO SAID– “WE THINK THAT
ENTREPRENEURS PUT EVERYTHING AT RISK.” SHE SAID, “NO, THEY DON’T.” SHE FOUND OUT THAT
WHAT THEY DO IS, THEY PUT AT RISK AS MUCH AS THEY CAN LOSE
WITHOUT LOSING THE ENTERPRISE. AND SHE CALLS IT “AFFORDABLE LOSS.” AND SHE ALSO SAID WE ALSO
THINK THAT ENTREPRENEURS ARE HEAVY INTO COMPETITION. THAT IT’S ALL FOCUSED AROUND
COMPETING WITH EACH OTHER. AND SHE SAID,
“NO, THAT’S NOT WHAT WE FOUND.” SHE FOUND THAT WHAT THEY DO IS
THEY CREATE THESE COALITIONS OF WHAT SHE CALLS “CRAZY QUILTS.” THAT EVERY TIME THEY’RE TALKING TO
SOMEONE WHO MIGHT BE A COMPETITOR, THEY’RE ACTUALLY LOOKING FOR
A WAY TO CONNECT WITH THEM, TO FIND OUT HOW THEY
CAN USE THAT PROCESS TO RAISE THEIR ENTERPRISE. AND IN FACT, I HEARD A PRESENTATION
TODAY BY KIM POPOVITS. KIM POPOVITS IS THE CEO
OF A COMPANY CALLED “GENOMIC HEALTH.” GENOMIC HEALTH HAS A GENE PANEL
CALLED “ONCOTYPE DX.” IT IS A VERY SUCCESSFUL PROGRAM. AND KIM WAS SITTING THERE,
TELLING EVERYBODY– WHO, SOME OF HER COMPETITORS
OR POTENTIAL COMPETITORS– WHAT SHE DOES
AND HOW SHE DOES IT. SHE SAYS, “THE REASON
I’M DOING THIS IS I KNOW “THAT IF WE CAN ALL GET BETTER
AT THIS, ALL SHIPS WILL RISE.” AND THIS IS WHAT DR. SEBASTIAN SAID. SHE FOUND THE SAME THING,
THAT WHAT ENTREPRENEURS DO IS THAT THEY LOOK FOR WAYS TO COLLABORATE,
NOT TO NECESSARILY COMPETE. THEY’LL COMPETE BECAUSE
THEIR PRODUCT’S THE BEST. THE OTHER THING SHE SAID IS– SHE SAID THEY USE THE
“LEMONADE PRINCIPLE”… AND THAT IS,
IF SOMETHING GOES WRONG, THEY FIND A WAY TO MAKE
THAT THING WORK FOR THEM. THEY DON’T SIT THERE–
THEY EXPECT THE UNEXPECTED. THEY DON’T GO FORTH WITH THE IDEA
THAT EVERYTHING’S GONNA BE PERFECT. THEY EXPECT THINGS
TO BE IMPERFECT. BUT WHEN THEY FIND THAT IMPERFECTION, THEY
FIND A WAY TO USE IT TO THEIR ADVANTAGE. AND FINALLY, SHE SAID THEY
ARE THE PILOTS IN THE PLANE. THEY DON’T EXPECT SOMEONE
TO SAVE THEM. THEY EXPECT TO FIND A WAY. THEY SAY, “I’M RESPONSIBLE
FOR THIS PROJECT. “I’M RESPONSIBLE
FOR THIS ENTERPRISE. “I’M GONNA MAKE IT HAPPEN.” SO, WITH ALL THINGS– AND THESE
ARE VERY CONSISTENT WITH BUSINESSES AND ENTREPRENEURS
THAT WE KNOW. BUT THERE’S ONE PROBLEM WITH THIS. OUR UNIVERSITIES
ARE VERY GOOD– AND WE ARE ALL VERY GOOD
AT TAKING A STUDENT, COMING STRAIGHT OUT
OF HIGH SCHOOL, TAKING A LOT OF BOOKS AND
TEACHING THEM A LOT OF SKILLS, WHETHER IT’S IN COMPUTER SCIENCES
OR ACCOUNTING OR FINANCE, ENGINEERING. YOU KNOW, THAT PROCESS
IS VERY WELL-DOCUMENTED ABOUT HOW YOU GO THROUGH,
FOLLOW A CURRICULUM, COME IN ONE DAY,
AND THEN… AND THEN, FOUR YEARS LATER, YOU GO OUT WITH A SET OF SKILLS
THAT YOU CAN… SELL TO AN EMPLOYER. AND THAT WORKS VERY WELL. I HAVE TWO SONS THAT DID THAT VERY WELL–
WENT TO INDIANA UNIVERSITY. YOU KNOW, AFTER THREE YEARS,
THEY GOT AN INTERNSHIP AND THEY WENT OFF THE McCURREN
WELFARE SYSTEM IN THE FOURTH YEAR, WHICH WAS GREAT–
I WAS VERY HAPPY WITH THEM. HOWEVER, I GOT A DAUGHTER THAT’S
STILL IN SCHOOL AT OKLAHOMA STATE. SHE’S NOT GONNA DO THAT. AND THE PROBLEM IS THIS–
WHAT IF A STUDENT COMES IN AND THEY SAY, “I DON’T WANT TO
JUST GO IN, LEARN A BUNCH OF SKILLS, “AND COME OUT WITH A JOB”? “WHAT IF… “WHAT I REALLY WANNA DO IS FOLLOW THE
DREAM THAT I HAD WHEN I CAME INTO SCHOOL. “WHAT IF, YOU KNOW, I FIND
A PASSION IN ALL THESE THINGS “THAT I LEARNED
THAT I WANNA PURSUE? “HOW DO I CREATE THAT ENTERPRISE,
WHETHER IT’S A NOT-FOR-PROFIT, “WHETHER IT’S A FOR-PROFIT,
WHETHER IT’S A NEW VENTURE,” WHETHER IT’S JUST SOMETHING
THAT THEY WANNA DO? WHERE DO THEY LEARN THE SKILLS
THAT YOU NEED TO TAKE AN IDEA– A BLANK SHEET OF PAPER
WHERE EVERYTHING STARTS, AND MAKE SOMETHING
THAT’S SUSTAINABLE? THOSE ARE SKILLS THAT YOU
DON’T FIND OUT IN THE BOOK. THOSE ARE THE “START LEANS,”
THOSE ARE THE “INCREMENTAL GAINS,” THE “FAIL AND LEARN,”
THE PERSEVERANCE– THE THINGS THAT DR. SARAH ROSSI
FOUND IN HER STUDY. HOW DO YOU TEACH THAT? YOU CAN’T TEACH IT. THAT’S THE PROBLEM. YOU CAN’T READ A BOOK AND
FIND OUT THAT YOU LEARNED– YOU HAVE TO LEARN HOW TO FAIL
AND FAIL FAST AND FAIL QUICK, SO THAT YOU CAN DO IT AGAIN. MORE IMPORTANTLY,
YOU WANNA FAIL SMALL ENOUGH, SO YOU DON’T GET DEFEATED. HOW DO YOU LEARN THAT PROCESS? YOU CAN’T READ IT,
YOU CAN’T PICK IT UP IN A BOOK, AND A PROFESSOR
CAN’T TELL IT TO YOU. THE ONLY WAY YOU CAN DO IT
IS THROUGH EXPERIENCES AND THROUGH PROCESSES
THAT TEACH IT. AND THAT’S WHY WE DO PROGRAMS LIKE THIS. THESE ARE ALL THE PROGRAMS
THAT WE DO AT GRAND VALLEY. AND ALL THE UNIVERSITIES ARE
VERY MUCH SIMILAR TO THAT. WE DO THESE PITCH COMPETITIONS
AND BUSINESS PLAN COMPETITIONS AND BUSINESS DEVELOPMENTS–
WE TRY TO GIVE OUR EXPERIEN– OUR STUDENTS EXPERIENCES,
SO THAT THEY CAN LEARN PROCESSES AND PERSEVERANCE AND THE CHARACTERISTICS THAT THEY’LL
NEED TO CREATE NEW ENTERPRISES. THEY MIGHT GO OUT
AND BECOME EMPLOYEES, AND THEY’LL BE GREAT EMPLOYEES
BECAUSE OF THESE EXPERIENCES. AND THEY MIGHT GO OUT AND BECOME EMPLOYEES
AND START A COMPANY LATER. BUT MORE IMPORTANTLY,
IF WE GIVE THEM THOSE EXPERIENCES HERE, WITH THESE KINDS OF PROGRAMS, LIKE THE PITCH COMPETITION THAT
YOU’RE GONNA PARTICIPATE IN TONIGHT, YOU’LL BE PREPARED TO GO OUT
AND CREATE AN ENTERPRISE. AND IF YOU DO GO WORK
FOR SOMEONE, YOU’LL BE ABLE TO CREATE AN ENTERPRISE
WITHIN THAT ORGANIZATION. OR IF YOU DON’T STAY THERE, YOU’LL
ALWAYS HAVE THE OPPORTUNITY TO GO OUT AND CREATE ANOTHER ENTERPRISE,
AND DO IT AND DO IT AGAIN. AND THAT’S HOW OUR NEW ECONOMY’S
GETTING CREATED. SO, WHEN WE COME TONIGHT,
AT THIS PITCH COMPETITION, WE CAME HERE NOT WITH THE IDEA
OF WINNING SOME MONEY OR NOT WITH THE IDEA OF
GETTING AN “A” IN A CLASS. WE COME HERE WITH THE IDEA OF GETTING
AN EXPERIENCE THAT, HOPEFULLY, SOME DAY– YOU KNOW, YOU MIGHT BE ONE
OF THOSE COMPANIES ON THE FIRST SLIDE
OR THE SECOND SLIDE. AND THE OTHER THING
I LEAVE YOU WITH, IS A PICTURE OF BETTY FORD
ON HER LAST DAY AT THE WEST– AT THE WEST PART
OF THE CAPITOL. AND THE QUOTE THAT I–
SHE HAD IS, “YOU NEVER KNOW WHAT YOU COULD DO
UNTIL YOU HAVE TO DO IT.” AND THAT’S WHAT THIS
IS ALL ABOUT. JUST GET OUT THERE AND DO IT. BECAUSE WHEN YOU GET– WHEN YOU
REALLY DEFINE WHAT AN ENTREPRENEUR IS, THAT’S THE DAN– THAT’S
THE NAME THAT GOES WITH IT. THEY’RE A “DOER.” SO, JUST GO OUT AND DO IT. SO, THANK YOU. (applause)>>OKAY. THANKS, KEVIN. APPRECIATE THAT. AS WE MOVE ON IN THIS EVENING, I HAVE A COUPLE OF THINGS
THAT I WANNA GO THROUGH. FIRST OF ALL, I WANNA EXPLAIN THE PROCESS
THAT’S GOING TO HAPPEN TONIGHT, BECAUSE THAT’S PROBABLY
WHAT YOU’RE A LITTLE WORRIED ABOUT IF YOU’RE SITTING OUT THERE
AS A PARTICIPANT. OKAY, SO, PRETTY SIMILAR
TO WHAT YOU HAD AT EACH ONE OF YOUR UNIVERSITIES
OR COLLEGES THAT YOU PARTICIPATED IN ALREADY
WITHIN THEIR INSTITUTION. YOU WILL STILL HAVE 90 SECONDS
FOR YOUR PITCH. YOU WILL GET A TEN SECOND DINGER–
UM, LITTLE– MAYBE NOT “DINGER,” HUH?
(bell dinging) JUST A LITTLE–
YOU’RE GONNA GIVE ‘EM THAT? OKAY. WE’RE GONNA JUST WAVE AT YOU. SO, WATCH THIS GENTLEMAN
RIGHT DOWN HERE, BECAUSE HE’S GONNA BE YOUR CLUE THAT
YOU ONLY HAVE ABOUT TEN SECONDS LEFT. IF YOU DO RUN INTO THE 90 SECOND
TIME LIMIT, YOU WILL BE CUT OFF… AND THAT’S THE SAME AS
WHAT YOU SHOULD HAVE HAD AT YOUR COLLEGE OR
YOUR UNIVERSITY, OKAY? YOUR PRESENTATIONS WILL, THEN,
BE FOLLOWED BY A “Q AND A” FROM OUR JUDGES. THAT WILL BE THREE MINUTES. YOU WILL NOT BE WITHIN THE
AUDITORIUM PRIOR TO YOUR PITCH. OKAY, SO WE’RE GONNA ASK YOU,
IN A FEW MINUTES, TO LEAVE AND GO INTO THE HOLDING TANK
BEFORE YOU COME BACK IN. AND YOU ALL GOT TO PUT YOUR NAME IN
THAT HUGE SHOE THAT WAS OUT THERE. AND SO, I HAVE A NEW ORDER OF
HOW YOU’RE GONNA BE COMING OUT. SO, HOPEFULLY, I WON’T MASSACRE
YOUR NAMES TOO BADLY WHEN YOU COME OUT, OKAY? ARE THERE ANY QUESTIONS
ABOUT THAT? ANYTHING THAT I DIDN’T COVER? I WANNA PUT YOU AT EASE
AS MUCH AS POSSIBLE BEFORE. YEAH, KEVIN?>>ONCE THEY’RE DONE WITH THEIR PITCH,
CAN THEY STAY IN HERE?>>YES, THANK YOU. ONCE YOU’RE DONE WITH YOUR PITCH,
YOU MAY JUST HAVE A SEAT. MAKE SURE THAT YOU
STAY UP HERE LONG ENOUGH FOR QUESTIONS AND ANSWERS,
THOUGH, RIGHT? OKAY, MAKE SURE THAT YOU STICK AROUND
FOR THE THREE MINUTES, SO THAT THE JUDGES
CAN ASK YOU QUESTIONS OR GIVE YOU COMMENTS
OR ENCOURAGEMENT OR THOSE TYPES OF THINGS–
SUGGESTIONS. OKAY, I WOULD LIKE
TO NOW GO AHEAD AND INTRODUCE THE JUDGES
THAT WE HAVE HERE, IF I MAY. FIRST OF ALL, WE HAVE AMANDA CHOCKO–
DID I SAY IT RIGHT, AMANDA?>>CHOCKO.
>>CHOCKO, SORRY. AMANDA IS THE PROGRAM DIRECTOR OF THE GRAND RAPIDS SEED ACCELERATOR,
“MOMENTUM.” YOU PROBABLY SAW THAT LOGO UP HERE
WHEN KEVIN WAS TALKING. SHE HAS SERVED AS THE DIRECTOR
OF THE ENTREPRENEURIAL DEVELOPMENT AT THE LAKESHORE ADVANTAGE. AND SHE, ACTUALLY– AS LONG AS I’VE KNOWN YOU
AND HEARD YOUR NAME, YOU ACTUALLY ALWAYS PLAY
A KEY ROLE IN CULTIVATING THE WEST MICHIGAN START-UP COMMUNITY. SO, THANK YOU FOR AGREEING
TO DO THIS FOR US, AMANDA. WE APPRECIATE THAT. NEXT, IS FRED KELLER. FRED KELLER IS THE CHAIRMAN
OF CASCADE ENGINEERING, A COMPANY THAT HE FOUNDED IN 1973. AND I WON’T GO THROUGH ALL
OF YOUR DEGREES THAT YOU HOLD, BUT FRED, THANK YOU
FOR BEING HERE, AS WELL. THERE IS MORE INFORMATION
WITHIN YOUR PROGRAMS, AS WELL. AND THEN, LASTLY BUT NOT LEAST,
JOE PONSTEIN. JOE IS CURRENTLY THE SENIOR MANAGER
WITH ERNST & YOUNG, SERVING CLIENTS IN A VARIETY OF INDUSTRIES
WITH 12 YEARS OF EXPERIENCE. AND I’D ALSO LIKE TO RECOGNIZE JOE, AS ERNST & YOUNG IS OUR SPONSOR
FOR THIS EVENING. SO, THANK YOU FOR THAT. I APPRECIATE THAT. OKAY, WITH THAT, IF I COULD
HAVE THE PARTICIPANTS– ARE THEY GONNA FOLLOW SOMEONE OUT? FOLLOW FRANK OUT, OR STEVE,
OR SOMEONE, AND WE’LL–>>BOTH.
>>BOTH, OKAY. AND WE’LL PUT YOU
IN THE HOLDING TANK THERE. OKAY. ALL SET, FRANK? OKAY. OUR FIRST CONTESTANT, THEN,
ON “THE PRICE IS RIGHT”– I ALWAYS FEEL LIKE I’M, LIKE–
DOES ANYONE ELSE LIKE “PRICE IS RIGHT”? I FEEL LIKE I SHOULD BE SAYING,
“COME ON DOWN!” BUT, OKAY– WE WON’T QUITE
DO THAT TO YA, ALLISON. ALLISON BRAUSHAUSEN.>>HI, MY NAME’S ALLISON. I’M HERE TO TELL YOU ABOUT A CHARITY
MY FRIEND ALICIA AND I ARE STARTING NAMED “SMILES FOR HOPE.” THE PURPOSE OF OUR CHARITY IS TO
MAKE CHILDREN WITH CANCER SMILE. OUR CHARITY MAKES
“HEADBANDS FOR HAPPINESS” AND “CAPS FOR COURAGE”
FOR CHILDREN WITH CANCER AT THE HELEN DEVOS CHILDREN’S HOSPITAL. SINCE WE BOTH WORK AT SPECTRUM HEALTH, AND HAVE HAD THE OPPORTUNITY TO ALREADY
PUT OUR IDEA THROUGH THE TEST PHASE. WITH THE MONEY AND SUPPLIES
THAT HAVE BEEN DONATED SO FAR, WE HAVE BEEN ABLE TO PUT IT ALL BACK
INTO MAKING 450 HEADBANDS AND HATS FOR THE CHILDREN AT HELEN DEVOS
CHILDREN’S HOSPITAL SINCE JANUARY. WE CONSTANTLY RECEIVE FEEDBACK
ON HOW OUR HEADBANDS AND HATS HAVE RAISED THE SELF-ESTEEM
OF THESE CHILDREN. WE AREN’T STOPPING THERE, THOUGH. WE WOULD LIKE TO EVENTUALLY CREATE
SMILES IN OTHER CHILDREN’S HOSPITALS AROUND THE NATION AND, EVENTUALLY,
AROUND THE WORLD. WE BELIEVE THAT EVEN CHILDREN
WITHOUT CANCER WILL ENJOY WEARING
OUR HEADBANDS AND HATS. THE COST TO MAKE THE HEADBANDS AND HATS
CAN RANGE FROM $1 TO $5 TO MAKE, AND WE BELIEVE WE CAN SELL THEM
FOR ABOUT $7 TO $10. WE WOULD LIKE TO, EVENTUALLY,
SELL OUR HATS AND HEADBANDS AT THE BUTTERWORTH HOSPITAL GIFTSHOP
TO GAIN INITIAL REVENUE. WE ARE LOOKING FOR VOLUNTEERS
AND DONATIONS, TO MAKE MORE SMILES
FOR CHILDREN WITH CANCER. AND WE ARE ACTUALLY HAVING A WORKSHOP
TOMORROW AT BUTTERWORTH HOSPITAL, ACROSS FROM THE GIFTSHOP,
FROM 10:00 TO 5:00, IF ANYONE WOULD LIKE TO JOIN US. WE WOULD LOVE TO SEE YOU THERE. THANK YOU. (applause)>>GOOD JOB, ALLISON.
>>THANK YOU.>>IS THIS WORKING? (both laughing)
CAN YOU TELL ME– DO THE CHILDREN THAT RECEIVE THESE,
DO THEY ACTUALLY– DOES THE COST GO TO THEM? OR PEOPLE PURCHASE THEM
IN ADVANCE?>>WE ACTUALLY HAVEN’T SOLD ANY YET.>>OKAY, WHAT IS YOUR PLAN
FOR DISTRIBUTION OF THAT? IS THAT THROUGH THE GIFTSHOP?>>YEAH, WE WOULD LIKE TO START OFF
BY SELLING THEM AT THE GIFTSHOP. BUT EVENTUALLY, WE COULD
REALLY SELL THEM ANYWHERE. THERE’S REALLY NO LIMITS
TO WHERE THEY COULD BE SOLD.>>OKAY, THANKS.>>IS YOUR PLAN TO HAVE
THE RECIPIENT PURCHASE THAT, OR IS IT PURCHASED AS A GIFT?>>OH, THE– ALL THE HATS AND HEADBANDS
ARE DONATED TO THE CHILDREN, AND THEY’RE MADE BY VOLUNTEERS
AND DONATIONS OF SUPPLIES AND DONATIONS OF MONEY. BUT ANY HEADBANDS AND HATS
THAT ARE SOLD, WE WILL HAVE ABOUT 57%
OF THE PROFITS GO BACK INTO MAKING MORE HEADBANDS AND HATS. THEY DON’T HAVE TO ACTUALLY
BE BOUGHT WITH THE INTENTION OF BEING GIVEN TO SOMEONE
WITH CANCER, BUT THEY COULD. THERE’S NO LIMIT TO THAT.>>SO, THERE ARE TWO PURPOSES. ONE IS FOR THE CANCER PATIENTS, AND THE OTHER ONE IS TO TAKE THEM HOME
TO THEIR OWN CHILDREN?>>EXACTLY, YES.
>>HI, ALLISON.>>HI.
>>HOW WOULD YOU GO ABOUT FINDING THE INDIVIDUALS TO MAKE
THE HEADBANDS AND HATS? OR ARE YOU PLANNING TO
HAVE THEM MANUFACTURED?>>WE ACTUALLY HAVE, ALREADY,
A WONDERFUL AMOUNT OF VOLUNTEERS. SINCE WE BOTH WORK
AT SPECTRUM HEALTH, WE’VE BEEN ABLE TO TELL
SO MANY PEOPLE ABOUT THIS, THAT WE HAVE, JUST, PEOPLE COMING TO US,
SAYING THAT THEY’D LIKE TO GET INVOLVED. AND SO, WE HOLD WORKSHOPS, PROBABLY,
ONCE A MONTH TO ONCE EVERY OTHER MONTH, JUST TO HAVE NEW PEOPLE COME
OR HAVE THE SAME PEOPLE COME, AND IT’S REALLY NICE TO SEE ALL
THESE PEOPLE GETTING INVOLVED.>>AND I HAVE ONE MORE QUESTION. WOULD THE CANCER PATIENTS BE
PARTICIPANTS IN THIS, POTENTIALLY?>>WE WOULD LIKE TO. THE HOSPITAL DOES HAVE A LITTLE
WORKSHOP THAT THEY DO KIND HAVE– LITTLE TABLES SET UP. AND THEY HAVE INVITED US TO COME
AND SHOW THE CHILDREN HOW TO MAKE, YOU KNOW,
THE HEADBANDS AND HATS. WE DO USE HOT GLUE, SO THERE
WILL BE SOME SUPERVISION.>>THANK YOU.
>>THANK YOU VERY MUCH. (applause)>>NICE JOB, ALLISON. WE’RE GONNA GIVE THE JUDGES
JUST A MINUTE OR SO TO– UM, BETWEEN– OR AFTER EACH ONE
OF THE PARTICIPANTS– SO THAT THEY CAN GO AHEAD AND
MAKE THEIR NOTES, ETCETERA. I DON’T KNOW ANY GOOD JOKES.>>DID YOU WANT TO REMIND THEM
ABOUT THE INTERMISSION THAT HAPPENS AFTER THE PROGRAM?>>SURE–
SURE, I CAN DO THAT. WHEN ALL OF THE PARTICIPANTS
ARE DONE, WE WILL HAVE A TIME OF DELIBERATION
FOR THE JUDGES. AND WHAT WILL HAPPEN
IS ALL OF YOU ARE INVITED TO GO,
ACTUALLY, SOUTH OF HERE. AS YOU GO OUT,
ON YOUR LEFTHAND SIDE, THERE ARE GOING TO BE SOME
LITTLE SNACKS AND REFRESHMENTS, WHERE YOU CAN MINGLE AND NETWORK,
WHILE THE JUDGES MAKE THEIR DECISION.>>AND THEN, COME BACK FOR–
>>OH, ABSOLUTELY. YEAH, YOU HAVE TO COME BACK. THAT’S THE BEST PART
OF THE WHOLE NIGHT! YOU HAVE TO COME BACK TO
HEAR WHO IS IN THE TOP FOUR.>>AMY?
>>YEAH. MAYBE YOU COULD EXPLAIN TO THE AUDIENCE
WHAT THE JUDGES ARE DOING RIGHT NOW. THERE’S A STANDARD SCORING SHEET–
>>SURE, SURE. THE JUDGES, YES. THERE IS A STANDARD SCORING SHEET. IT’S EACH– EACH ONE OF
THE COLLEGES OR UNIVERSITIES USE THIS SAME, STANDARD
SCORING SHEET. WE ALL AGREED UPON THAT
IN OUR WMCUG MEETING. AND SO, THEY’RE SIMPLY
USING THAT RUBRIC. THEY WERE GIVEN THAT RUBRIC PRIOR TO… ACTUALLY, COMING IN, SO THEY
WERE A LITTLE FAMILIAR WITH THAT. ANYTHING ELSE? (chuckling)
ANYBODY THINKS THAT ANYBODY SHOULD KNOW? >>YOU COULD MAKE SURE
THAT PHONES ARE SET ON “SILENT.”>>OH, SURE! SILENCE OF THE PHONES. YES.>>SAY WHETHER THE CONTESTANTS COULD USE
THE HANDHELD MIC OR IF THEY (indistinct).>>THERE’S BOTH, OKAY?
>>DO THEY KNOW THAT?>>UM…>>I THINK THAT WHAT
THEY WILL DO IS ASK YOU, AS THEY’RE COMING DOWN,
IF THEY WOULD LIKE–>>SURE, YUP.>>WERE THE CONTESTANTS GIVEN
THE RUBRIC BEFORE THEY COMPETED?>>THAT I DON’T KNOW.
>>THEY USED IT AT– THEY USE THE SAME RUBRIC AT THE–
>>YES, IT’S THE SAME RUBRIC. SO, EACH INDIVIDUAL SCHOOL
WOULD’VE POSTED THAT. BUT I DON’T KNOW, TONIGHT,
SPECIFICALLY.>>YOU’RE RIGHT, BECAUSE IT WAS
POSTED ON THE UNIVERSITY WEBSITES.>>YES.
>>SO, WHEN PEOPLE SUBMITTED IDEAS, THEY COULD SEE–
>>ABSOLUTELY. AND IT WAS IN THE INFO PACKET. WE TRY NOT TO DO ANYTHING
IN SECRET. ARE WE ALL SET? OKAY. OUR NEXT CONTESTANT
IS AMY HATTORI.>>THIS ON? OKAY.>>OKAY, START WHENEVER YOU’RE READY.>>MY MAJOR IS PSYCHOLOGY, BUT
MY TRUE PASSION IS ACTUALLY ART… AND THE ONLY REASON WHY
I DIDN’T CHOOSE AN ART MAJOR BECAUSE I WAS AFRAID “I’M NOT GOING
TO FIND A JOB AFTER I GRADUATE.” AND NETWORKING IS CRUCIAL
IN FINDING A JOB. AND THAT’S WHAT THE ORGANIZATION
“SKETCH JAM” CAN OFFER TO STUDENTS. THE MISSION OF “SKETCH JAM” IS
TO CREATE A PLACE WHERE ARTISTS CAN CONNECT WITH NOT ONLY
WITH EACH OTHER, BUT ALSO WITH PROFESSIONAL ARTISTS
AND LOCAL BUSINESSES. “SKETCH JAM” OFFERS
WEEKLY ART GATHERINGS, WHERE MEMBERS CAN MINGLE AND LEARN
ABOUT THE BUSINESS SIDE OF ART. “SKETCH JAM,” UM… OFFERS PROFESSIONAL
GUEST ARTISTS, AND, UM… PORTFOLIO CRITIQUE. UM, TEAM MEMBERS ACTIVATE
JOB AND INTERNSHIP OPENINGS, ALL OF WHICH HELP ARTISTS PREPARE
FOR INTEGRATION OF ART AND BUSINESS. AND “SKETCH JAM” HAS THE POTENTIAL
TO, UM, BECOME A TALENT POOL, WHERE LOCAL BUSINESS
CAN LOOK FOR EMPLOYEES, OR A PLACE TO PRODUCE
SUCCESSFUL ALUMNI FOR COLLEGES. AND THAT’S NOT ALL. “SKETCH JAM” IS A COLLECTION
OF CREATIVE MINDS. NOT JUST SKILLS, BUT ARTISTS CAN
OFFER CREATIVITY IN BUSINESS, AND HELP BUSINESS SUCCEED. AND, UH…
“SKETCH JAM–” OKAY.
(laughing) OKAY, SORRY,
I FORGOT EVERYTHING. UM… WITH “SKETCH JAM,” NOW, ARTISTS
HAVE A PLACE FOR TO RELY ON– (bell dinging)
CREATE BUSINESS… (applause)>>WE HAVE SOME QUESTIONS FOR YOU.
>>OH, RIGHT. (laughing)>>THANKS, AMY. HAVE YOU STARTED THIS PROGRAM YET?
>>I ACTUALLY HAVE. I’M FROM HOPE COLLEGE, AND I STARTED
AN ART CLUB CALLED “SKETCH JAM AT HOPE,” AND IT’S BEEN PRETTY SUCCESSFUL. I STARTED THREE WEEKS AGO.>>AND DO YOU PLAN ON SCALING IT
TO OTHER COLLEGES?>>YES, I’M PLANNING TO
EXPAND IT TO MAYBE CALVIN… AND– BUT ACTUALLY, I WANNA
START AT KENDALL ART COLLEGE.>>THANKS.
>>CAN YOU EXPLAIN YOUR REVENUE MODEL?>>I’M SORRY?
>>WHAT WOULD YOU EXPECT TO GET FROM
A REVENUE STANDPOINT? HOW WOULD YOU GAIN REVENUE?>>UM, I’M THINKING ABOUT
MEMBERSHIP FEE FROM NEW MEMBERS, AND ALSO FROM, LIKE,
FUNDING FROM SCHOOL. UM… AND, UM… PLUS LOCAL BUSINESS
IF I CAN MAKE CONNECTIONS TO ARTISTS–
DO BUSINESS FROM THAT.>>YOU TALKED ABOUT USING THE GROUP
TO MARKET TO SOME COMPANIES. HOW EXACTLY WOULD YOU
GO ABOUT DOING THAT? IN INTEGRATING WITH
THE COMPANIES THEMSELVES?>>OH, UM, ARE YOU TALKING ABOUT
THE COLLECTION OF CREATIVE MINDS AND–>>RIGHT, RIGHT.
>>RIGHT, BECAUSE WE HAVE ARTISTS, AND ARTISTS ARE CREATIVE PEOPLE. SO, WHEN PEOPLE COME TO SEEK
FOR PEOPLE IN “SKETCH JAM,” THEY’RE NOT JUST LOOKING FOR ARTISTS, BUT THEY CAN LOOK FOR IDEAS
THAT ARTISTS CAN COME UP WITH. AND, UM… YEAH.>>HOW WOULD YOU MAKE THOSE CONNECTIONS
WITH THE COMPANIES THEMSELVES, THOUGH?>>I’M GONNA START LOCALLY. SO, SINCE I STARTED “SKETCH JAM
AT HOPE COLLEGE” RIGHT NOW, I WAS THINKING ABOUT GOING TO BUSINESS
IN DOWNTOWN HOLLAND, AND, UM… TALK TO THEM ABOUT IT.>>THANK YOU. (applause)>>SOMETIMES, WE THINK
THAT OUR IDEAS… CAN BE JUST HOBBIES. I WAS DOING SOME RESEARCH TODAY,
AND IT WAS INTERESTING– I CAME UP ACROSS CRAZY COMPANIES… THE BIZARRE, CRAZY IDEAS THAT PEOPLE HAVE HAD BECAUSE
OF THEIR INTERESTS OR HOBBIES, BUT YET, THEY’VE MADE ‘EM WORK. AND I THOUGHT IT WAS KIND
OF APPROPRIATE FOR TONIGHT. THIS ONE, I THOUGHT,
“YOU KNOW WHAT? “I MIGHT BE ABLE TO DO THIS. “I MIGHT BE ABLE TO TAKE
THIS ON FOR NEXT WEEK.” SO, THIS WOMAN OUT OF ONTARIO,
ACTUALLY, GOT LAID OFF. AND DURING THAT TIME, SHE STARTED GETTING INTO,
UM, THE… WHAT DO I WANNA SAY? CONTESTANTS OF SWEEPSTAKES. OKAY? SO, IN ONE WEEK,
SHE WENT ONLINE AND SHE WAS PUTTING ALL OF THIS EFFORT
INTO ENTERING ALL OF THESE SWEEPSTAKES, BECAUSE SHE DIDN’T HAVE
ANYTHING BETTER TO DO– AND THE ARTICLE WENT ON
TO SAY, YOU KNOW, SHE DIDN’T WANT TO WATCH THE
SOAP OPERAS DURING THE DAY, YOU KNOW,
AND ALL OF THIS STUFF. AND IN ONE WEEK,
SHE WON THREE DIFFERENT TRIPS. SO, THEN, SHE GOT TO
TALKING TO HER HUSBAND. SHE’S LIKE, “YOU KNOW,
THIS WAS KINDA FUN. “MAYBE I’LL TURN THIS
INTO A BUSINESS.” OF COURSE, HER HUSBAND
THOUGHT THAT SHE WAS CRAZY, BUT SHE DECIDED SHE WAS
GONNA GO FORWARD WITH THIS. SO, THAT WAS IN OCTOBER OF 2010. SHE NOW HAS A BUSINESS. SHE CALLS HERSELF “THE CONTEST QUEEN,”
OUT OF ONTARIO. SHE HAS A BLOG. SHE HAS A RADIO SHOW. SHE HAS A WEBSITE. AND SHE ALSO GOES AROUND, AND SHE TALKS IN A ONE DAY
SEMINAR-TYPE FASHION ON HOW YOU, TOO,
CAN WIN SWEEPSTAKES. HOW DO YOU LIKE THAT? SO, THINK ABOUT WHAT YOUR HOBBY IS AND
HOW CAN YOU TURN IT INTO MAKING MONEY? WHEN I STARTED READING
THIS ARTICLE, I THOUGHT, “THERE IS NO WAY THIS ARTICLE
IS GONNA END GOOD. “THERE’S NO WAY THIS WOMAN IS
MAKING MONEY ENTERING SWEEPSTAKES.” NOT ONLY IS SHE MAKING MONEY
ENTERING SWEEPSTAKES, BUT SHE’S TEACHING OTHER
PEOPLE HOW TO DO IT. SO, I’M THINKING I’M GONNA
TAKE VACATION NEXT WEEK AND GO TO ONE OF HER SEMINARS. (audience laughing)
IT’S JUST A THOUGHT. ARE WE READY? NOT QUITE. OUR THIRD CONTESTANT… IS SAM RASMUSSEN.>>CAN YOU HEAR ME? AM I ON? OKAY. HOW ABOUT NOW? GOOD TO GO? ALL RIGHT. (clearing throat) “DESIGNER VENTS” HAS OVER 82 MILLION
POTENTIAL CUSTOMERS IN THE UNITED STATES. PICTURE WITH ME
THE RECTANGULAR METAL PLATES THAT SERVE AS REGISTER VENTS
ON THE WALLS OF YOUR HOME. YOU ARE AMONG THE 82 MILLION
HOUSEHOLDS IN THE UNITED STATES WHO HAVE AN OPPORTUNITY
TO PERSONALIZE YOUR ROOM. “DESIGNER VENTS” PROVIDES AN
ALTERNATIVE, PERSONAL SOLUTION TO THE TRADITIONAL REGISTER VENT. NOW, REMEMBERING WHAT YOUR VENT
AT HOME LOOKS LIKE, IMAGINE WITH ME…
YOUR UNIVERSITY’S LOGO, THE WORD “LOVE,” OR A SILHOUETTE OF YOUR DOG,
DESIGNED INTO THE GRATE OF YOUR VENT. NOW, WE UNDERSTAND WE’RE BRINGING
A NEW PRODUCT TO THE MARKET, AND SO, AFTER SEVERAL
MONTHS OF RESEARCH, WE’VE COME UP WITH
THE MOST POPULAR DESIGNS, AND WE’VE DEVELOPED PROTOTYPES, AND WE’VE COME UP WITH A BUSINESS MODEL
FOR A SIX MONTH LAUNCH AND BEYOND. NOW, WE WANT TO CAPTURE THE MARKET
THROUGH SOME OF OUR EVENTS BOTH ONLINE AND IN RETAIL STORES,
IN THE LONG-TERM. BUT TODAY, $1,500 WILL ALLOW US TO MAKE
200 VENTS IN FIVE DIFFERENT DESIGNS. I AM SAM RASMUSSEN
WITH “DESIGNER VENTS,” A SIMPLE, STRAIGHTFORWARD,
AND PERSONAL SOLUTION. (applause)>>NICE JOB.
>>THANK YOU.>>DO YOU CUSTOMIZE IT
FOR EACH PERSON OR DO THEY HAVE TO CHOOSE FROM THE
DESIGNS THAT YOU’VE ALREADY CREATED?>>RIGHT NOW,
WE’VE CREATED 26 DESIGNS… TO BEGIN WITH. THEY WOULD CHOOSE FROM THE 26. IN THE LONG-TERM, WE’D LIKE TO GET TO
A STAGE WHERE WE COULD CUSTOMIZE EACH ONE. YES.
>>WELL DONE. AND DO YOU HAVE–
THESE ARE ADD-ONs TO THE VENT? AS OPPOSED TO A REPLACEMENT?>>THIS WOULD BE
A DIRECT REPLACEMENT. SO, IT WOULD NOT BE AN ADD-ON.>>UH-HUH. AND SO, IT HAS THE SAME KIND OF
AIR FLOW AS THE CURRENT VENTS?>>YUP. SO, CURRENTLY, IN THE VENT INDUSTRY,
THERE’S NO N.F.A. REQUIREMENT. N.F.A. (indistinct) AMOUNT OF AIR FLOW
THAT COMES THROUGH A VENT. THERE’S NO REQUIREMENT AS
TO HOW MUCH GOES IN OR OUT. IN FACT, IN JAPAN,
RATHER THAN SEVERAL LINES, THEY JUST HAVE ONE LINE
THAT GOES DOWN THE VENT, JUST TO GET THE AIR
IN AND OUT. THERE’S NO AIR FLOW REQUIREMENTS.>>WOULD IT BE THERE’S MULTIPLE SIZES
TO VENTS, OBVIOUSLY, IN HOMES. WOULD YOU HAVE
ONE STANDARD SIZE, PRIMARILY, OR WOULD YOU HAVE
MULTIPLE SIZES?>>SO, TODAY, THERE’S– IN THE VENT INDUSTRY, THERE’S
ABOUT FIVE STANDARD SIZES– 6″ BY 10″, 6″ BY 12″,
6″ BY 14″, 6″ BY 24″, AND THEN, YOU HAVE 6″ BY 30″, WHICH
ARE TYPICALLY IN THE FAMILY ROOM. THOSE WOULD BE THE SIZES
THAT WE WOULD CARRY.>>ANY THOUGHT
TO THE CONSUMERS– WHAT’S THE COST COMPARISON
TO A TRADITIONAL VENT?>>UM… SO, A TRADITIONAL VENT– IT’LL COST YOU ABOUT FROM $5 TO $10 MORE
THAN A TRADITIONAL VENT, DEPENDING ON YOUR TRADITIONAL VENT, UM, WHETHER YOU’RE
GONNA GET PLASTIC, METAL, OR YOU’RE GONNA UPGRADE
AND GO FOR THE BRASS VENT.>>THE BASIC MATERIAL WOULD BE…?
>>METAL. WE’VE PARTNERED
WITH A MANUFACTURER, AND WE’RE USING 20 GUAGE METAL,
AND, UH, THEY’RE LASER-CUT. AND WE WOULD BE ABLE TO
KINDA MULTIPLY THE PROCESS AND MAKE IT HAPPEN QUICKER
AND MORE EFFICIENTLY, AND ULTIMATELY,
COST EFFECTIVE.>>DO YOU HAVE ACTUAL PRODUCTS
AVAILABLE NOW?>>I DO. UNFORTUNATELY, I DON’T THINK
I’M ALLOWED TO SHOW ‘EM.>>YOU HAVE A WEBSITE?
>>I DO HAVE A WEBSITE, DESIGNERVENTS.COM, AND YOU CAN CHECK ‘EM OUT THERE. WE CURRENTLY HAVEN’T SOLD ANY,
BUT WE HAVE MADE PROTOTYPES. AND WE’VE MADE ‘EM, TESTED ‘EM,
CHANGED ‘EM, MADE SOME MORE… AND CURRENTLY, WE HAVE TEN PROTOTYPES
OF ALL DIFFERENT SIZES.>>THANK YOU. (applause)>>ALL RIGHT, HAVE YOU SEEN THOSE VANS,
OR THOSE TRUCKS IN THE BIGGER CITIES, THAT HAVE THE ADVERTISEMENTS
ON THE SIDES? AND THEY DRIVE AROUND? AND PEOPLE ACTUALLY PAY FOR THOSE
TRUCKS TO ADVERTIZE ON THE SIDE– OR EVEN THE BUSES,
DOWNTOWN. YOU’VE SEEN THOSE, RIGHT? WHERE THEY HAVE
THE ADVERTISEMENTS? THEY’VE SPRAYED THE BUS,
ETCETERA. HERE’S ANOTHER ONE
OF THESE CRAZY IDEAS. SO, AGAIN, LAID-OFF WORKER,
NOT SURE WHAT HE WANTS TO DO WHEN HE, QUOTE-UNQUOTE,
“GROWS UP,” OKAY? BUT HE IS GROWN UP. AND HE SEES ONE OF THOSE BUSES
SITTING RIGHT NEXT TO HIM WHEN HE’S, ACTUALLY,
DRIVING SOMEWHERE. AND HE GETS TO THINKING, “NOW,
HOW CAN I TAKE THAT SAME IDEA,” ‘CAUSE WE DO REALIZE THAT THERE ARE VERY
FEW PURE IDEAS LEFT IN THIS WORLD, RIGHT? WE TAKE A NEWFOUND KNOWLEDGE
OR WE TAKE A NEWFOUND TECHNOLOGY AND WE BUILD UPON
WHAT WE ALREADY KNOW, WHAT THE PRODUCTS ARE
OUT THERE ALREADY. SO, HE GETS TO THINKING ABOUT THIS. AND HE DECIDES THAT
HE IS GONNA SELL T-SHIRTS… NOT A NOVEL IDEA. THE DIFFERENCE IS, IS THE T-SHIRT IS GOING
TO BE AN ADVERTISEMENT FOR YOUR COMPANY. AND THEN, HE’S GONNA UTILIZE
THE DIGITAL CAMERA THAT HIS WIFE GOT FOR CHRISTMAS, WHICH,
OF COURSE, HE BOUGHT FOR HIS WIFE. AND HE’S GONNA PUT HIS ADVERTISEMENT–
YOU PAY HIM TO WEAR THE T-SHIRT– HE’S GONNA CREATE A YOUTUBE VIDEO FOR YOU, AND POST IT ON THE WEB. DIFFERENT VERSION OF
THE VAN DRIVING DOWN– BELIEVE IT OR NOT,
HE’S MAKING MONEY. WEARING YOUR T-SHIRT,
HOWEVER THAT MAY LOOK, WITH YOUR LOGO,
YOUR SLOGAN– HE, ACTUALLY,
IN THE YOUTUBE VIDEO, PUTS A LITTLE SOMETHING ABOUT, YOU KNOW,
WHAT YOUR COMPANY IS ABOUT, WHAT YOU DO, WHAT PRODUCTS,
WHAT SERVICES, WHERE YOU’RE LOCATED,
ETCETERA, AND THEN,
CREATES A YOUTUBE VIDEO OF IT. AND THEN, OF COURSE, FOR AN ADDED PRICE,
YOU CAN THEN– HE’LL PACKAGE IT FOR YOU, AND
YOU CAN PUT IT ON YOUR WEBSITE. OR YOU CAN JUST HAVE IT OUT THERE
FOR FREE ON YOUTUBE… AND LINK TO IT. ANOTHER CRAZY, BIZARRE IDEA THAT
SOMEONE HAS TURNED INTO A BUSINESS. I’VE GOT LOTS OF ‘EM. I’LL COME UP HERE WITH
LOTS OF ‘EM FOR YA. I HAD FUN TODAY–
COULD YOU TELL? I WAS SO SLOW AT WORK. I JUST HAD TO DO SOME RESEARCH,
FIND OUT WHAT WAS GOING ON. ARE WE GOOD? I DON’T SEE ANYONE
STANDING BACK THERE. OUR FOURTH CONTESTANT
IS LAKE CHEN.>>HAVE YOU EVER STRUGGLED
WAKING UP IN THE MORNING, ESPECIALLY DURING THE WINTER? IF YES,
I HAVE THE SOLUTION FOR YOU. MY NAME IS LAKE CHEN, AND THE FOUNDER
OF THE COMPANY, “BLUE (indistinct).” NOW, MY COMPANY IS PUTTING OUT
A NEW GENERATION OF ALARM CLOCKS THE MARKET HAS– THE MARKET RIGHT NOW–
SO, RESEARCH HAS SHOWN THAT HUMAN ARE MORE ACTIVE AND PERFORM
BETTER WHEN EXPOSED TO THE SUNLIGHT. AND IN FACT,
IT IS THE BLUE PORTION– PARTICULARLY, THE 460
NANOMETER WAVELENGTH– THAT IS BOOSTING
THE BRAIN ACTIVITY. WHEN THE PHOTORECEPTOR IN THE BRAIN
RECEIVE THE PRESENCE OF BLUE LIGHT, IT REDUCE THE MELATONIN LEVEL
IN THE BLOODSTREAM, AS WELL AS SLEEPINESS. FOR OUR PRODUCT, A BLUE LIGHT
WILL BE TURNED ON 45 MINUTES PRIOR TO THE WAKE-UP CALL,
WITH INCREASING BRIGHTNESS. SINCE USERS’ BRAINS ARE ALREADY EXPOSED
TO THE PRESENCE OF BLUE LIGHT, THE MELATONIN LEVEL IS REDUCED,
AND THE USER WON’T FEEL AS TIRED. THIS IS WHY WE FEEL OUR PRODUCT’S SUPERIOR
THAN THE PRODUCT IN THE MARKET, BECAUSE THE USER CAN WAKE UP
EASIER IN THE MORNING. SO, IF YOU’RE INTERESTED IN SELLING
THIS PRODUCT AND PROFITING FROM IT, I’D LOVE TO HAVE A CONVERSATION
IN DETAIL WITH YOU. THANK YOU. (applause)>>NICE JOB. HAVE YOU STARTED MANUFACTURING
THESE CLOCKS YET?>>UH, YEAH… ABOUT THE COST ESTIMATION,
WE ALSO LOOKED ON SOME COMPETITOR– POTENTIAL COMPETITOR–
UH, THE PHILIP– THEY HAVE THE KIND OF DAWN-SIMULATING
ALARM CLOCK, WHICH IS SIMILAR TO DAWN IN
THE MORNING, WHICH IS YELLOW. BUT IT DOESN’T HAVE THE KIND OF EFFECT
ON HUMAN BRAIN AS OUR PRODUCT DOES. SO, THEIR PRODUCT COSTS ABOUT $100, AND I THINK WE CAN DO
ABOUT $70 TO $80 ON THE MANUFACTURING SIDE OF COST.>>DO YOU HAVE A PROTOTYPE FOR IT?
>>UH, NOT YET RIGHT NOW.>>HOW MUCH LIGHT
DOES IT HAVE TO BE? DOES IT HAVE TO BE SHINING
ON THE PERSON?>>UH, YOU DON’T ACTUALLY
HAVE TO SEE THEM, BECAUSE THE PHOTORECEPTOR
IN YOUR BRAIN CAN PERCEIVE THE PRESENCE
OF LIGHT IN THE SURROUNDING. SO, IT WON’T BE KIND OF LIKE UNCOMFORTABLE
FOR YOU TO OPEN YOUR EYES WHEN YOU SEE THE LIGHT. YOU JUST HAVE TO BE PRESENT
AND BE SURROUNDED.>>FIRST OF ALL, I THINK I NEED A FEW OF
THESE IN MY OFFICE, JUST TO KEEP ME AWAKE. (audience laughing)
SO, IS IT AN ALARM CLOCK THEN?>>YEAH, IT IS AN ALARM CLOCK, BECAUSE WHEN YOU HAVE AN ALARM CLOCK
AND YOU’RE REALLY TIRED IN THE MORNING– YOU HEAR THE ALARM
AND IT CAUSES A LOT OF STRESS– IT’S CALLED “SLEEPING INERTIA.” AND SO,
BY INTRODUCED A BLUE LIGHT, YOU ACTUALLY REDUCE THE MELATONIN LEVEL
BEFORE YOU WAKE UP. SO, WHEN YOU HEAR
THE ALARM CLOCK, YOU’RE MORE, LIKE,
PHYSICALLY PREPARED FOR THAT. SO, IT REDUCE THE STRESS
AND MAKE IT EASIER FOR YOU TO WAKE UP IN THE MORNING.>>IS THERE ANY RELATIONSHIP
BETWEEN THE BLUE LIGHT SPECIALS AND YOUR ALARM CLOCK? (audience laughing)
SORRY…>>UH…>>I’M SORRY. SO, THE BASIC IDEA
IS THAT THE BLUE LIGHT IS GOING TO MAKE YOU
FEEL LESS SLEEPY IN THE MORNING
WHEN YOU WAKE UP?>>BLUE LIGHT IS KIND OF A CUE
FOR YOU TO WAKE UP IN THE MORNING. IT’S ALSO KINDA LIKE HOW
HUMAN BRAIN ARE KEEPING UP WITH THE DAILY CYCLE,
LIKE NATURALLY. YOU JUST PERCEIVE
THE SUNRISE, BECAUSE– WELL, EVEN IN THE MORNING, THE SUNRISE
SEEMS TO BE KINDA YELLOWISH AND THE RED– IT ACTUALLY HAS A– CONTAINS
A MUCH WIDER SPECTRUM OF LIGHT. SO, IT HAS BLUE LIGHT IN IT, AND IT
IS THE CUE FOR YOUR BRAIN TO SEE– OH, IT’S THE DAYTIME LIGHT– THAT’S INCREASED THE ACTIVITY LEVEL
AND PREPARE FOR THE DAY.>>HOW DO YOU SEE YOUR
DISTRIBUTION CHANNELS?>>OH, YEAH. ACTUALLY, THIS PITCH IS TO… THE RETAIL MANAGEMENT AND
WHOEVER WANTS TO SELL IT. AND WE HAVE, ACTUALLY–
(bell dinging) (applause)>>(indistinct speaking).>>ABOUT 17 YEARS AGO, 18 YEARS AGO,
I HAD MY FIRST CHILD. AND AT THAT TIME– DO YOU REMEMBER
WHEN THEY HAD THE BABY GLASSES AND THEY WERE JUST COMING OUT
ABOUT THAT TIME, AND ALL OF THE BABIES IN THE STROLLERS,
THEY HAD THESE REALLY CUTE GLASSES? AND BEFORE THAT, YOU REALLY
DIDN’T SEE GLASSES ON BABIES. BUT WE ALL THOUGHT–
I THOUGHT, AS A BRAND NEW MOM, THAT I ABSOLUTELY
COULD NOT HAVE MY SON– YOU KNOW, HIS EYES WERE
GONNA GET DAMAGED, ETCETERA. OKAY, SO NOW, I HAVE
TEENAGERS IN THE HOUSE, AND NO ONE REALLY LOVES ME WHEN
I GET HOME, UNLESS IT’S MY DOG. SO NOW, I WANNA SPOIL MY DOG. GUESS WHAT THEY HAVE NOW? DOGGY SUNGLASSES. NOT KIDDING. ANOTHER BIZARRE COMPANY
THAT HAS COME ABOUT. AND THEY CUSTOMIZE… DOGGY SUNGLASSES FOR YOU. IT’S OUT OF CALIFORNIA–
GO FIGURE, RIGHT? OKAY, BUT YOU CAN CHOOSE THE COLOR,
YOU CAN CHOOSE THE SIZE– BECAUSE, OF COURSE,
THEY ALSO TALK ABOUT, JUST LIKE WE WOULD WHEN WE GO
AND TRY ON SUNGLASSES– THEY TALK ABOUT HOW DIFFERENT SHAPES
LOOK BETTER ON DIFFERENT DOGS. AND OF COURSE, COLORS NEED
TO COMPLIMENT YOUR DOG. AND IF YOU HAVE A SHORT-HAIRED DOG,
YOU NEED A SPECIAL BAND IN THE BACK, AND IF YOU HAVE A LONG-HAIRED DOG,
YOU NEED A DIFFERENT BAND BECAUSE, OF COURSE, YOU DON’T WANT TO
GET THE BAND CAUGHT IN THE DOG’S HAIR. I WAS AMAZED
THAT I FOUND THIS OUT. BECAUSE YOU CAN EVEN BUY
DOGGY SUNGLASSES NOW. DON’T WORRY, THOUGH. THEY’RE NOT REAL GLASS, SO IN CASE
THE DOG WOULD HAVE A PROBLEM. DO YOU KNOW HOW THIS
ACTUALLY CAME ABOUT? THE INVENTOR OF THESE
DOGGY SUNGLASSES– HER DOG WAS SO… SENSITIVE TO THE LIGHT, THAT HER DOG
WAS CONSTANTLY MISSING THE FRISBEE WHEN THEY PLAYED FRISBEE
IN THE PARK. HOW SHE FIGURED OUT IT WAS BECAUSE
OF THE SUN, I’M NOT QUITE SURE. I WOULD JUST FIGURE, “WELL, MY DOG
DOESN’T KNOW HOW TO CATCH THE FRISBEE.” BUT SHE FIGURED IT
WAS BECAUSE OF THE SUN. SO, SHE ACTUALLY RIGGED UP
A PAIR OF SUNGLASSES FOR HER DOG, AND SHE CLAIMS– NOW, REMEMBER, IT’S HER STORY
AND SHE’S STICKIN’ TO IT– BUT SHE CLAIMS THAT, NOW, HER DOG
DOES NOT MISS ANY OF THE FRISBEES IN THE PARK BECAUSE
OF THE DOGGY SUNGLASSES. JUST ANOTHER BIZARRE IDEA
OUT THERE THAT YOU, TOO, COULD HAVE
AND TURN INTO A COMPANY. HOW AM I DOING? DO YOU HAVE ANY BETTER STORIES
THAN I HAVE? (audience laughing)
IT’S CRAZY. BUT KINDA NEAT. I LIKE IT. OUR FIFTH CONTESTANT… OUR FIFTH CONTESTANT
IS OLGA SARAYEVA.>>GOOD EVENING, EVERYBODY. I WOULD LIKE TO START
WITH A QUESTION– HOW MANY OF YOU REMEMBER WHAT
DID YOU HAVE FOR LUNCH AS A KID? PROBABLY WAS THE SAME THING
OVER AND OVER AGAIN– BOLOGNA SANDWICH,
PEANUT BUTTER AND JELLY, MAYBE CRACKERS AND CHIPS,
SOME CANDY. AT LEAST, THAT’S HOW
I REMEMBER MY CHILDHOOD. WELL, I WANT TO STOP THAT. NO MORE BORING FOOD FOR KIDS! I WOULD LIKE TO INTRODUCE MY IDEA–
“LUNCH AND LEARN.” “LUNCH AND LEARN” IS A HEALTHY LUNCHES
FOR KIDS IN INTERACTIVE PACKAGING. LET’S LEARN, LET’S EAT, LET’S PLAY. IN OUR MODERN SOCIETY,
FAMILIES ARE ALWAYS BUSY. PARENTS ARE RUNNING AROUND. THEY DON’T HAVE MUCH TIME
TO SPEND WITH THEIR KIDS… AND THEY DON’T EVEN HAVE TIME
TO MAKE LUNCHES FOR THEM. MY IDEA, “LUNCH AND LEARN,” WOULD BE
A GREAT SOLUTION FOR MODERN FAMILIES. IT IS VERY CONVENIENT AS
IT’S ALREADY PRE-PACKED. IT IS FRESH AND HEALTHY AND
WE OFFER A GREAT VARIETY OF FOODS LIKE DIFFERENT, COLORFUL SALADS. WE OFFER SANDWICHES IN DIFFERENT SHAPES,
SOME YOGURTS AND FRUITS AND JUICES. AND INTERACTIVE PACKAGING
WILL INVOLVE CHILDREN IN AN INTERESTING WAY OF LEARNING
DIFFERENT INFORMATION LIKE NUMBERS AND… DIFFERENT SHAPES AND COLORS
AND EVEN LANGUAGES. IT IS SO MUCH MORE FUN TO DO
WHEN YOU PARTICIPATE– YOU PLAY AND EAT,
RATHER THAN SIT IN CLASS AND TRY TO MEMORIZE IT
OVER AND OVER AGAIN. I THINK MY IDEA, “LUNCH AND LEARN,”
WITH A NEW GENERATION OF HEALTHY LUNCHES. (applause)>>WHAT WOULD YOUR AGE DEMOGRAPHIC BE
FOR THE CHILDREN?>>I WAS THINKING TO START EARLY. MAYBE FROM TWO YEARS
UP TO TEN YEARS OLD, AND WE’LL HAVE DIFFERENT
LEVELS OF DIFFICULTY. SO, THEY CAN START FROM REALLY
BASIC INFORMATION– JUST COLORS– AND KEEP ON GOING
HARDER AND HARDER.>>AND WOULD YOU SELL THIS THROUGH
TRADITIONAL SUPERMARKETS?>>I WAS THINKING OF SMALLER STORES,
LIKE FAMILY FARE, BECAUSE IT’S GONNA BE FRESH, SO THEY
CAN’T BUY A WHOLE BOX FOR MONTHS. THEY WOULD HAVE TO GO STOP BY
ONCE A WEEK, PROBABLY TO GET SEVERAL OF THEM. AND FAMILY FARE IS EVERYWHERE–
I THINK THAT WOULD BE A GREAT CHOICE. MAYBE MEIJER, AS WELL? SO, THEY CAN GET A COUPLE FOR A WEEK.
>>THANKS.>>WHAT ARE YOUR THOUGHTS
ABOUT PACKAGING? WOULD THIS BE INDIVIDUALLY PACKAGED? OR WOULD IT BE PACKAGED ALL TOGETHER?>>IT WOULD BE A SET, SO PARENTS
WOULDN’T HAVE TO SPEND TIME PUTTING IT ALL TOGETHER. IT’S ALREADY GONNA
BE PACKAGED TOGETHER, LIKE THE SALAD AND JUICE AND SANDWICH,
AND IT WILL BE WITH INTERACTIVE PACKAGING, SO THEY WILL HAVE THE GAMES,
AND MAYBE, UNDERNEATH THE FOOD, THEY’LL HAVE DIFFERENT COLORS,
NAMES IN DIFFERENT LANGUAGES THAT WILL HELP KIDS
TO LEARN AND PLAY… AND EAT…>>ARE YOU PLANNING FOR THIS DISTRIBUTION
TO BE THROUGH SUPERMARKETS, OR FOR SCHOOLS AS WELL? OR HOW WOULD YOU GO ABOUT–
>>WELL, TO TRY IT OUT, I WAS THINKING OF SELECTING
A SCHOOL DISTRICT AND PROPOSE IT TO PARENTS AND GIVE THEM A TRY, JUST TO TRY IT OUT,
SEE IF THEY LIKE IT, WHAT WOULD THEY RATHER DO– TO DELIVER IT
TO SCHOOLS OR IN SUPERMARKETS? BUT I THINK I WOULD RATHER
DO IT IN SUPERMARKETS, BECAUSE NOT EVERYBODY
GOES TO SCHOOL… AND THEY CAN GRAB
A COUPLE FOR THE WEEKEND, AND GO IN THE CAR,
GIVE THEM TO KIDS. SO, PROBABLY MAINLY
IN SUPERMARKETS.>>AND WOULD THE PACKAGING ALLOW
FOR THE KIDS TO DO IT IN ANY SETTING? OR WOULD IT HAVE TO BE
SOMETHING DONE AT A TABLE? OR HOW WOULD THAT WORK,
FROM THE LEARNING ASPECT OF IT?>>IT CAN BE ANYWHERE. LIKE, IF THE PARENTS GO TO THE PARK ON
A PICNIC, THEY CAN OPEN IT ON A BLANKET. IT CAN BE ANYWHERE. IT’S– IF THEY NEED A FORK FOR IT,
THERE WILL BE A PLASTIC FORK IN THERE. AND IT’S ALL GONNA BE
PACKED TOGETHER, SO THEY DON’T HAVE TO WORRY
ABOUT THE TABLE AND THE SETTING.>>THANK YOU.
>>THANK YOU. (applause)>>DO YOU REMEMBER
THE “BRADY BUNCH” MOM? FLO? FLORENCE? FLORENCE HENDERSON IS HER REAL NAME,
BUT I CALL HER THE “BRADY BUNCH MOM.” THAT WAS MY ERA
THAT I GREW UP IN. ALL RIGHT, MAYBE NOT. MAYBE I WAS A LITTLE BIT OLDER. BUT STILL, I’M GOING WITH THAT STORY. I ALSO AM GOING
TO TELL YOU A STORY, AND THEN, I’M GONNA CONNECT
THESE TWO TOGETHER. ABOUT… I’M GONNA SAY MAYBE FIVE YEARS AGO,
SIX YEARS AGO– NOW, REMEMBER,
I HAD TEENAGERS IN THE HOUSE. I WAS ALL PROUD OF MYSELF. I CAME HOME AND I SAID,
“I’M GONNA TAKE A FACEBOOK CLASS. “I’M GONNA LEARN HOW TO USE
FACEBOOK IN MY CLASSROOM… “HOW I CAN CONNECT
WITH MY STUDENTS.” MY, THEN, 12, 13 YEAR OLD,
WHO WAS OUR OLDEST RIGHT NOW, SAID, “YOU’RE GONNA TAKE
A CLASS ON FACEBOOK, MOM?” AND I SAID, “YEAH. “I WANNA KNOW HOW TO USE IT.” HE SAYS, “WELL, I CAN SIT DOWN
AND SHOW YOU HOW TO USE IT. “IT’S NOT THAT HARD.” I MEAN, HE WAS KINDA LOOKING AT ME
LIKE I WAS PRETTY DUMB– AND BY THE WAY, I DID
TAKE THAT FACEBOOK CLASS, ‘CAUSE I NEEDED TO KNOW
HOW TO DO THAT. I MIGHT EVEN NEED A REFRESHER,
I’M NOT SURE. THE SAME THING HAPPENED TO FLO. OKAY? SHE COULDN’T FIGURE OUT HOW TO RETRIEVE
HER EMAIL ON HER SMARTPHONE. ANYBODY BEEN THERE? OKAY, DON’T PUT YOUR HAND UP. JUST ME, I GUESS. SO, SHE HAD THIS PROB–
THANK YOU. (audience chuckling)
NOT JUST ME. SHE HAD THIS PROBLEM. SHE COULDN’T RETRIEVE HER EMAIL
ON HER SMARTPHONE. SO, SHE THOUGHT TO HERSELF,
“THERE HAS TO BE OTHER SENIORS “THAT ARE HAVING
THIS SAME PROBLEM. “THERE HAS TO BE
OTHER PEOPLE–” THAT DON’T, BY THE WAY,
WANNA ASK FOR HELP, RIGHT? I MEAN, THE WORST THING THAT I WANNA DO
IS IF I CAN’T FIGURE SOMETHING OUT THAT INVOLVES TECHNOLOGY,
IS FOR ME TO GO HOME AND ADMIT THAT
TO MY TEENAGERS AT HOME. BECAUSE NOW,
I’M REALLY OUT OF IT. AND I’M TRYING TO GO WITH THE WHOLE
THING THAT I’M A “COOL MOM” STILL, AND I’M NOT AGING AND
THAT TYPE OF THING. SO, SHE STARTED THIS “FLOH CLUB.” IT’S SPELLED CAPITAL-F-L-O, BIG-H. STANDS FOR “FLORENCE HENDERSON.” AND BASICALLY, IF YOU WANT
A FACEBOOK ACCOUNT MADE, YOU JUST PAY FOR A SERVICE OF $24.99,
AS A SENIOR– IT’S ONLINE– YOU CAN CHECK IT OUT. AND THEY WILL CREATE
A FACEBOOK ACCOUNT FOR YOU. THEY EVEN HAVE THE TECHNOLOGY,
IF YOU HAVE THE TECHNOLOGY AT HOME, TO LOG INTO YOUR COMPUTER
TO DOWNLOAD THOSE SOFTWARE THAT WE CAN’T EVER FIGURE OUT
HOW TO DO OR WE CAN’T FIGURE OUT
OR WHY THAT WINDOWS POP-UP KEEPS COMING UP BECAUSE IT’S AN
ERROR MESSAGE– THAT TYPE OF THING. SO, IT’S NOT ONLY A SOCIAL SITE
THAT YOU CAN GO TO AND THEY’LL– SHE’LL HELP YOU–
SHE WON’T PERSONALLY, BY THE WAY, BUT HER STAFF WILL HELP YOU. BUT THEY ALSO DO OTHER THINGS
FOR YOU, AS FAR AS FIXING YOUR COMPUTER
AND THAT TYPE OF THING. BUT IT’S ONLY FOR SENIORS. IT’S CALLED “FLOH.” “THE FLOH CLUB” IS
WHAT SHE’S CALLING IT. I SAW HER FIRST INFOMERCIAL
OUT THERE, AS WELL. SO, THAT STARTED, ACTUALLY,
BACK IN OCTOBER OF 2010, AND SHE’S BEEN ON INFOMERCIALS, AND
SHE’S GOT THIS UP AND RUNNING NOW. SO, THERE’S AN IDEA FOR YA. ALL RIGHT, OUR NEXT CONTESTANT… IS CASSANDRA LaMACCHIA.>>EACH DAY, YOU OPEN YOUR CLOSET
TO PICK OUT AN OUTFIT, AND YOU THINK,
“WHY DO I HAVE THIS?” OR “I DON’T NEED THAT–
THAT DOESN’T FIT.” WELL, YOU ALSO HAVE THE ABILITY TO DONATE
THOSE ITEMS THAT YOU DON’T NEED. AND YOU CAN DONATE IT TO THE NONPROFIT
ORGANIZATION, “GIVING HEARTS CLOSET.” THIS ORGANIZATION TAKES
A DONOR AND A RECIPIENT, AND MATCHES AND PAIRS ‘EM TOGETHER,
BASED ON STYLE AND SIZE. THE DONOR IS FREE TO JOIN, AND THE
RECIPIENT ONLY HAS TO PAY A SMALL FEE, SO THEY FEEL INVESTED
WITHIN THE ORGANIZATION. THE ORGANIZATION PRETTY
MUCH ACTS AS A MIDDLEMAN JUST TO FIND WHAT YOU’D
HAVE A DONOR-RECIPIENT, AND TO PAIR THEM TOGETHER, SO YOU
HAVE THAT UNIQUE AND SPECIAL BOND YOU CAN’T FIND ANYWHERE ELSE. ALSO, IT IS A NONPROFIT, SO YOU CAN BENEFIT FROM
THE TAXES AND WRITE THOSE OFF, AS WELL AS IT WILL GENERATE
REVENUE THROUGH FUNDRAISING, UM, PRETTY MUCH WORKING
WITH CHARITIES, SCHOOLS, AND
OTHER NONPROFITS, AS WELL AS DONATIONS AND
SPONSORSHIPS, AS WELL. BASICALLY, THIS ORGANIZATION PAIRS,
MATCHES, AND PROVIDES. IT UPLIFTS THE COMMUNITY
AS A WHOLE. WITH THE AWARD TODAY, THAT I CAN
ACTUALLY START THIS ORGANIZATION– THANK YOU–
AND PRETTY MUCH BUILD IT, AND UPLIFT THE COMMUNITY
FROM THE VERY GET-GO. THANK YOU. (applause)>>THANKS, CASSANDRA. I LIKE THAT IDEA.
>>THANK YOU.>>WHAT’S YOUR TARGET MARKET
FOR THE WOMEN THAT ARE GOING TO BE
RECEIVING THE CLOTHES, AND YOUR TARGET MARKET FOR THE WOMEN
THAT WILL BE DONATING THE CLOTHES?>>RIGHT. BASICALLY–
WELL, IT’S ANYONE. IT’S NOT JUST– IT COULD BE FAMILIES,
CHILD-TO-CHILD, WOMEN-TO-WOMEN. ALSO, IF YOU HAVE
A PROFESSIONAL MAN, FOR EXAMPLE, WILLING TO DONATE HIS TUX OR TIES TO
A MAN SEEKING OUT, MAYBE, AN INTERVIEW OR, YOU KNOW, WANTING TO ENTER
THAT PROFESSIONAL WORLD, THAT DOESN’T HAVE ANYTHING
TO GET HIM TO THAT POINT, THOSE ARE THE TARGET MARKETS
I’D HIT. ALSO, THIS ISN’T DISTRIBUTING
TO THOSE WHO YOU AUTOMATICALLY ASSUME,
“OH, THEY’RE IN NEED,” YOU KNOW? WITH ECONOMIC TIMES, ANYONE COULD
USE THIS AND BENEFIT OFF OF IT. SO, IT’S REALLY OPENING
TO THE COMMUNITY AS A WHOLE.>>HOW DOES THE EXCHANGE
TAKE PLACE– OF THE CLOTHES?>>THERE IS NO INVENTORY CUTS. WHATEVER COMES IN
IS STRICTLY PUT OUT, SO ANYTHING BEING PUT IN
IS BEING PUT TO DIRECT USE. FOR EXAMPLE, I KNOW A GOODWILL
IN LANSING JUST CLOSED BECAUSE THEY COULDN’T
KEEP UP WITH THE COSTS THAT, PRETTY MUCH, TO HAVE THEIR
BUILDING THERE, AND TO KEEP INVENTORY. WITH THIS,
THERE’D BE NO INVENTORY. YOU KNOW, EVERYTHING COMING IN WOULD
BE DIRECTLY PUT TO USE, AND BENEFIT.>>WELL THEN, I’M WONDERING
ABOUT HOW DO YOU– JUST TO FOLLOW UP
ON THE INVENTORY. SO, SOMEBODY IS MAKING A REQUEST FIRST,
AND THEN, YOU FIND A DONOR?>>RIGHT. WELL, HOW IT WOULD WORK IS– UNDERSTAND THE MINDSET
OF THOSE WHO ARE IN NEED. WE WOULD SET UP
IN DIFFERENT LOCATIONS, SUCH AS CHURCHES, SCHOOLS,
OTHER CHARITIES. SO, THEY WILL BE IN LOCATIONS THAT
THEY WOULD MAYBE NORMALLY GO TO. AND WE WOULD OUTREACH TO THEM,
AS WELL, SO THAT– NOT NECESSARILY THEY
HAVE TO COME TO US, BUT WE WILL DO WHATEVER IT TAKES
TO COME TO THEM AND TO MAKE IT AVAILABLE
FOR THEM.>>HOW WOULD YOU GO ABOUT MAKING IT
CONVENIENT FOR FOLKS TO DONATE TO YOU? YOU MENTIONED GOODWILL. THEY GET A LOT BECAUSE OF THE NUMBER
OF LOCATIONS AND THE PICK-UPS. HOW WOULD YOU GO ABOUT THAT?>>WE WOULD START OFF SMALL,
WITHIN A COMMUNITY. YOU DON’T WANT TO START
TOO BIG, TO START WITH. KEEP IT VERY SIMPLE. BASICALLY, WE WOULD JUST BRING
ABOUT OUR NAME, AND SO– I MEAN, JUST LIKE CHRISTMAS-TIME WITH, YOU KNOW, CHURCHES,
YOU PERHAPS “ADOPT A FAMILY.” THAT’S A HUGE THING. SO, WHY NOT TAKE IT YEAR-LONG? AND SO, BASICALLY,
WE JUST MAKE OUR NAME KNOWN, AND GET THE DONORS,
SEEK OUT THE RECIPIENTS, CONNECT THEM TOGETHER,
AND PROVIDE WHAT THEY NEED. SO…>>AND HOW MANY EMPLOYEES DO YOU
THINK YOU’D NEED TO MAKE THIS WORK?>>I COULD, HONESTLY– AND I’M VERY
WILLING TO DO IT BY MYSELF TO START. WE WOULD– OF COURSE,
WE COULD NEED VOLUNTEERS, DEPENDING ON HOW MUCH
IT WOULD GROW, IF WE WERE TO GO THROUGHOUT
THE CITY OR– (bell dinging) OKAY.
(applause)>>READY FOR ANOTHER ONE? (audience chuckling) JUST DYING TO KNOW WHAT
I’M GOING TO SAY, AREN’T YA? I’M GONNA TALK
ABOUT WORM POOP. YES, YOU HEARD ME RIGHT. (audience laughing)
WORM POOP, OKAY? SO, I WAS READING THIS ARTICLE
CALLED “DON’T CALL IT GARBAGE,” AND THIS CEO OF THIS COMPANY
CALLED “TERRACYCLE” WAS ONCE IN THE BUSINESS OF
MAKING WORK POOP FERTILIZER. OKAY, SO THIS IS
THE BUSINESS THAT HE HAD. AND APPARENTLY,
ONE OF THE WAYS THAT THEY WERE CULTIVATING
THE WORM POOP IS ACTUALLY PUTTING OLD CANS
IN STREAMS, OKAY? AND THAT,
FOR WHATEVER REASON– DON’T ASK ME, I’M NOT A SCIENTIST,
I’M NOT ANY OF THOSE THINGS– BUT THAT WAS A GOOD
CULTIVATING SPOT FOR WORMS. AND THEN, THEY COLLECTED THE WORM POOP
AND THEY MADE THE FERTILIZER. WELL, HE REALIZES, AS HE WAS
GOING THROUGH ALL OF THIS, THAT THERE ARE A LOT OF STREAMS
OUT THERE THAT HAD GARBAGE. SO, IT GOT HIM THINKING A LITTLE BIT…
“WE NEED TO CLEAN THESE PLACES UP.” BUT OF COURSE,
HE’S AN ENTREPRENEUR, SO HE NEEDS TO FIGURE OUT
HOW HE CAN MAKE MONEY AFTER HE’S CLEANED THESE PLACES UP,
AND NOT JUST WITH THE WORM POOP, OKAY? SO, HE CAME UP WITH
A SUBSIDIARY OF HIS “TERRACYCLE”– THAT’S THE NAME
OF HIS COMPANY– AND BASICALLY,
THEY COLLECT GARBAGE… AND THEY “UPCYCLE” IT– THAT’S HIS TERM– OKAY? SO, THEY UPCYCLE THAT GARBAGE
INTO TANGIBLE PRODUCTS OF WHICH YOU NOW PROBABLY
DON’T REALIZE YOU’RE BUYING AT TARGET AND HOME DEPOT,
ETCETERA. WHAT I THOUGHT WAS INTERESTING
IS HE DIDN’T JUST STOP THERE. SO, THIS STARTED,
I GUESS, BACK IN ABOUT 2001… AND BY 2010, HE HAD ABOUT
$20 MILLION IN SALES. REMEMBER, THIS STARTED
FROM WORM POOP, OKAY? NOW, HE IS EXPECTING
TO TAKE IT A STEP FURTHER, BECAUSE HE CAN’T HIRE ENOUGH EMPLOYEES
TO COLLECT ALL THE GARBAGE… SO, HE’S ENLISTING THE HELP OF
ANYONE THAT’S ON THE INTERNET. YOU CAN ACTUALLY GO TO
HIS WEBSITE ON THE INTERNET, SIGN UP TO BE A GARBAGE COLLECTOR
FOR HIM. HE WILL PAY YOU TWO CENTS FOR EVERY CHIP BAG OR DRINK POUCH,
PLUS SHIPPING, THAT YOU SEND HIM… SO THAT HE CAN MAKE MORE MONEY,
OBVIOUSLY, ON UPCYCLING THOSE PRODUCTS. THAT’S THINKING
OUTSIDE THE BOX. THAT’S NOT SOMETHING I EVER
WOULD HAVE COME UP WITH. BUT YOU KNOW, THAT’S WHAT SOME
OF THESE PEOPLE ARE DOING HERE. THEY’RE THINKING OUTSIDE OF THE BOX–
“HOW CAN I TAKE IT ONE STEP FURTHER?” AND SO, IT’LL BE EXCITING TO SEE. I HOPE THEY COME BACK AND SHARE
WITH US, IN A COUPLE OF YEARS, WHEN THEY’VE ACTUALLY TAKEN
SOME OF THESE IDEAS INTO FRUITION AND PUT THE COMPANIES TOGETHER. SO, THAT’S REALLY FUN. I DIDN’T TALK LONG ENOUGH
ABOUT WORM POOP. (giggling) OUR NEXT CONTESTANT
IS JANELLE BROWN.>>WE ALL LIVE VERY BUSY LIVES. ONE WAY THAT A LOT OF US COPE WITH
THIS BUSYNESS IS BY DRINKING COFFEE. SO, A COUPLE YEARS AGO,
STARBUCKS SAW THIS TREND AND INVENTED THE
“STARBUCKS COFFEE VIA TO-GO.” YOU POUR THE INSTANT COFFEE IN
A CUP OF HOT WATER, STIR IT UP, AND YOU HAVE FRESH STARBUCKS COFFEE
AT YOUR FINGERTIPS. I SHOULD BE ABLE TO SIT DOWN AND KNOW
THAT ALL MY COFFEE-ON-THE-GO NEEDS ARE TAKEN CARE OF, BUT
THERE’S ONE LITTLE PROBLEM. IF YOU’RE REALLY ON THE GO, YOU’RE NOT
LUGGING A MICROWAVE AROUND WITH YOU. SO, WHERE DO YOU REALLY
GET THE HOT WATER? SO, TO SOLVE THIS PROBLEM,
I INVENTED A SELF-HEATING COFFEE MUG. I GOT THE IDEA WHILE
I WAS IN CHINA THIS SUMMER, WHERE THEY HAVE
SELF-HEATING TEA KETTLES. ESSENTIALLY, IT’S A HOTPLATE
ON THE BOTTOM OF A TEA KETTLE. YOU FLIP THE SWITCH AND YOU HAVE
HOT TEA INSTANTLY AND INEFF– IN A– (chuckling)
AND QUICKLY. SO, I MODIFIED THIS TECHNOLOGY TO FIT
THE BOTTOM OF A STANDARD-SIZED TRAVEL MUG. SOME OF MY FAVORITE FEATURES OF THIS
INCLUDE A FOAM CORE ON THE INSIDE TO KEEP THE CONTENTS HOT AND
THE OUTSIDE COOL TO THE TOUCH. IT ALSO HAS A RECHARGEABLE BATTERY,
GOOD FOR UP TO A WEEK, DEPENDANT ON HOW OFTEN
YOU USE THE MUG. MY FAVORITE FEATURE
IS THAT IT’S EASY TO CLEAN. YOU UNSCREW
THE ENCAPSULATED HEATING UNIT AND PUT THE MUG IN THE DISHWASHER
AND LET WHIRLPOOL DO THE REST. NOW, I PLAN TO SELL THIS IDEA
TO STARBUCKS, WHERE, HOPEFULLY, I’LL BE ABLE TO PAY
BACK MY STUDENT LOANS. (applause)>>JANELLE, HAVE YOU DEVELOPED
A PROTOTYPE YET FOR THIS?>>ACTUALLY, I HAVE BEEN TALKING
TO A COUPLE ENGINEERS AND THEY– ONE OF THE BIGGEST PROBLEMS
IS FINDING THE ELEMENT THAT CAN KEEP THE HEAT
AT A CONSTANT LEVEL. SO– BUT THEY’VE
BEEN TALKING ABOUT IT AND TRYING TO FIGURE OUT
TO ACTUALLY DO THAT, SO…>>SO, ACTUALLY STARTS OUT
BY BOILING THE WATER? AND THEN–
>>YEAH, AND– I MEAN, THERE’LL BE
DIFFERENT SETTINGS ON IT, SO YOU CAN JUST KINDA
KEEP YOUR COFFEE WARM OR COMPLETELY MAKE IT
FRESH COFFEE-LEVEL HOTNESS.>>HAVE YOU THOUGHT ABOUT
WHERE IT WOULD BE MANUFACTURED?>>THAT’S WHY I WOULD LIKE
TO SELL IT TO STARBUCKS, AND LET THEM DO
ALL THE WORK. AND THEY CAN TAKE ALL
THE PROFIT THEY WANT. I JUST WANT TO PAY BACK
MY STUDENT LOANS.>>SO, THIS IS AN IDEA
THAT YOU’D LIKE TO SELL, AS OPPOSED TO A PRODUCT
THAT YOU’D LIKE TO DEVELOP?>>RIGHT. I WOULD REALLY LIKE TO JUST GET A
PATENT ON THE IDEA, AND THEN, SELL IT.>>FOR PITCHING THE IDEA
TO A STARBUCKS, THEN, HAVE YOU DONE
A COST-STUDY VERSUS, YOU KNOW, HOW MUCH PEOPLE WOULD BE
WILLING TO PAY FOR SOMETHING LIKE THIS?>>ABOUT AS FAR AS
I’VE GOTTEN WITH THAT, IS I’VE TALKED TO PEOPLE THAT I KNOW THAT
ARE KINDA COFFEE JUNKIES LIKE I AM, AND THEY’RE WILLING TO PAY
ABOUT $10 FOR A GOOD TRAVEL MUG WITHOUT THE SELF-HEATING UNIT. AND SO, THEY SAID WITH THAT, THEY’D
PROBABLY BE WILLING TO PAY ABOUT $20, WHICH, I FIGURE, IS NOT GONNA COST
VERY MUCH ONCE THE PROTOTYPE IS UP AND ONCE THE PROCESS IS
SET TO MANUFACTURE IT. IT WON’T ACTUALLY COST THAT MUCH. ‘CAUSE THE– ITEMS LIKE IT ARE,
LIKE, THE SELF-HEATING TEA KETTLE– AND GRANTED, IT IS IN CHINA–
BUT THAT SELLS FOR ABOUT $15 U.S. SO… I FIGURE IN THE U.S.,
PEOPLE WILL SPEND A LITTLE MORE.>>(indistinct speaking).>>HAVE YOU BEEN WORKING
WITH A PATENT ATTORNEY?>>UM, THAT’S KINDA MY NEXT STEP. I DIDN’T ACTUALLY EVEN KNOW
IT WAS THAT GOOD OF AN IDEA UNTIL I STARTED TALKING ABOUT IT
AND THOUGHT, “YOU KNOW WHAT? “I WOULD ACTUALLY BUY THIS.” SO, I FIGURE
OTHER PEOPLE WOULD, TOO, SO…>>AND THERE’S NOTHING ELSE
ON THE MARKET?>>NOPE. THE CLOSEST ONE ARE ONES
THAT ARE MORE OF A CUP TO HEAT YOUR ALREADY-EXISTING
COFFEE MUG UP, AND YOU PLUG THOSE
INTO YOUR CAR CHARGERS. BUT THAT’S THE CLOSEST THING I COULD
EVEN FIND TO MEET THIS NEED, SO…>>THANK YOU.
>>MMM-HMM. (applause)>>SO, I’M WELL PAST
THIS STAGE IN MY LIFE, BUT ONCE UPON A TIME, I WAS
PREPARING TO GET MARRIED, AS SOME OF YOU WERE IN
THAT SAME PREDICAMENT. AND OF COURSE, I HAD TO HAVE
THE PERFECT DRESS AND THE PERFECT HAIR AND THE PERFECT NAILS, AND
ALONG CAME THE PERFECT BODY THAT WAS SUPPOSED
TO GO WITH IT. OKAY? SO, SOMEONE ELSE FIGURED OUT… AND THEY’RE COMBINING
QUITE A FEW THINGS. THEY’RE COMBINING THE BRIDAL BOUTIQUE,
THAT I WOULD HAVE HAD TO GO TO. THEY’RE COMBINING THE NAIL SALON,
THAT I WOULD HAVE HAD TO GO TO. THEY’RE COMBINING
THE HAIR DRESS– THE HAIR SALON, THAT WE
ALL WOULD HAVE HAD TO GO TO. EXCEPT FOR FELIX, ‘CAUSE HE
DOESN’T GET HIS HAIR CUT, OR SHAVE. (Felix laughing)
AND THEY’RE PACKAGING IT, SO THAT IT COMES TO YOUR HOUSE. SO, FOR “X” AMOUNT OF DOLLARS–
DEPENDS ON HOW OFTEN YOU WANT THIS– WHAT DID SHE
CALL HERSELF– “THE BRIDAL BODY SHOP”
TO COME TO YOUR HOUSE. SHE WILL HELP YOU
WITH THE DRESS. SHE’LL BRING THE DRESSES TO YOU. SHE’LL BRING THE MANICURIST TO YOU. SHE’LL BRING THE HAIRDRESSER TO YOU. AND YES, SHE WILL BE YOUR
PERSONAL TRAINER, AS WELL. SO, IT WILL LEAD UP
TO THAT BIG WEDDING DAY OF WHEN YOU’RE SUPPOSED
TO LOOK PERFECT. NOW, MEN, I KNOW YOU DON’T HAVE
TO WORRY ABOUT ANY OF THAT STUFF. BUT “THE BRIDAL BODY SHOP” COULD
HELP THE WOMEN IN THE AUDIENCE, IF YOU WANTED
TO CHECK HER OUT ONLINE. SHE’S NOT IN MICHIGAN, THOUGH. SORRY. BUT SHE MIGHT TRAVEL,
YOU NEVER KNOW. OR MAYBE
THERE’S A FRANCHISE BY NOW. THIS WAS, BY THE WAY, THE “FOUR BUSINESS IDEAS
PRIMED FOR SUCCESS IN 2011.” THAT’S WHAT I– THAT’S WHERE
I READ THAT, IN “BUSINESS NEWS.” SO, IT’S KIND OF INTERESTING HOW SHE
TOOK ALL OF THESE DIFFERENT IDEAS– OF COURSE, WE’LL ALL INTO
CONVENIENCE, AREN’T WE? WE ALL WANT IT
TO COME RIGHT TO US. SO, SHE WAS BANKING OF THE FACT
THAT WE WANTED THAT– THOSE SERVICES TO COME TO US. AS WELL AS THE FACT THAT WHEN,
AT ANY OTHER TIME IN OUR LIVES, DO WE SPEND THAT AMOUNT
OF MONEY AT ONE TIME. SO, SHE WAS– SHE’S KIND
OF PARTNERED WITH DIFFERENT PEOPLE TO BRING THOSE SERVICES
TO YOU IN THE HOME. PRETTY INTERESTING! I DON’T WANT TO HAVE
TO GO THROUGH THAT AGAIN, BUT I THINK I’M GOOD TO GO. I DON’T THINK WE HAVE THE
NEXT CONTESTANT UP YET. I DON’T KNOW. NOW, WE’RE WAITING ON
THE PEOPLE AT THE DOOR. KEVIN, I’M PUTTING YOU
ON FAIR WARNING. YOU’RE COMING UP
FOR THE NEXT ONE, OKAY? YOU HAVE TO HAVE A STORY AROUND HERE
THAT YOU CAN TALK ABOUT.>>(indistinct speaking).
>>OKAY. ALL RIGHT,
CONTESTANT NUMBER EIGHT IS GRETCHEN BALDWIN.>>GOOD EVENING…
MY NAME IS GRETCHEN BALDWIN, AND I’M PROPOSING A SHOE COMPANY
CALLED “BURLAP.” “BURLAP” FALLS WITHIN– OPERATES
WITHIN THE FAIR-TRADE COFFEE INDUSTRY. IT USES BURLAP SACKS THAT ARE USED TO TRANSPORT
UNROASTED COFFEE BEANS FROM THE FARMERS TO
SUBSEQUENT DISTRIBUTORS– COFFEE ROASTERIES
AROUND THE WORLD. THESE SACKS ARE EACH PRINTED
WITH A UNIQUE DESIGN, MOSTLY PRINT SPECIFIC
TO THE COUNTRY, THE FARMERS, THE AMOUNT
OF COFFEE BEANS BEING TRANSPORTED. THEY’RE ALL VERY UNIQUE–
ONE OF A KIND. THEY ARE, HOWEVER, CUT OPEN WHEN THE
COFFEE IS RECEIVED BY THE DISTRIBUTORS, SO THEY’RE ESSENTIALLY RENDERED
USELESS FOR FURTHER TRANSPORTATION. “BURLAP” PROPOSES TO PURCHASE
THESE BAGS DIRECTLY FROM THE FARMERS BEFORE THE COFFEE
IS TRANSPORTED. AND THEN… USING THEM TO CUT
A SIMPLE SHOE PATTERN. THE SHOE PATTERN WOULD BE LAID OVER
A CANVAS PATTERN OF THE SAME CUT, AND FOLLOWED BY A RUBBER SOLE,
IDEALLY FROM REUSED RUBBER. THE SHOES WOULD
ALL BE ONE OF A KIND. THEY WOULD BE VERY DURABLE,
AS BURLAP IS A VERY HEFTY MATERIAL. “BURLAP” PROPOSES TO ONLY PARTNER
WITH SHADE-GROWING FARMERS. “SHADE-GROWING” IS THE MOST
SUSTAINABLE COFFEE INDUSTRY. IT IS ALSO THE MOST EXPENSIVE–
(bell dinging) (applause)>>NICE JOB, GRETCHEN. WHO WOULD BE YOUR TARGET MARKET
FOR THESE SHOES?>>IDEALLY, YOUNG ADULTS. I THINK THERE’S A CERTAIN TREND
IN NONPROFITS, AND I, PERSONALLY, AS A HIGH SCHOOLER
AND AS A COLLEGE STUDENT, HAVE REALLY APPRECIATED
HAVING A WAY TO BECOME INVOLVED
IN SOCIAL JUSTICE ISSUES, WITH MY LIMITED MOBILITY. YOU KNOW, I HAVE TO BE IN SCHOOL
AND I HAVE TO BE LEARNING, BUT THINGS LIKE “INVISIBLE CHILDREN”
THAT OFFER A WAY FOR ME TO BE INVOLVED AS
AN ESSENTIALLY STAGNANT STUDENT, HAVE REALLY GOTTEN ME
INTO THE NONPROFIT WORLD AND ALLOWED ME TO BE VERY EDUCATED
WHILE STILL REMAINING IN SCHOOL.>>WHY DO YOU CHOOSE
TO PRODUCE SHOES AS OPPOSED TO MAYBE HANDBAGS
OR SOME OTHER ITEM?>>I THINK THE HANDBAGS
HAVE KIND OF BEEN DONE. ETSY.COM– YOU CAN FIND
A LOT OF BURLAP PRODUCTS… HEADBANDS, EVEN– BAGS– BUT SHOES DO REQUIRE
A CERTAIN INDUSTRY THAT… INDIVIDUALS WHO CAN MAYBE HAND-SEW
DON’T HAVE ACCESS TO. IT’S VERY DIFFICULT TO CREATE A PAIR
OF SHOES WHEN YOU’RE JUST ONE PERSON. BUT TO CREATE A COMPANY
THAT’S MAKING THEM– I MEAN, IT’S VERY DOABLE
AND MUCH MORE UNIQUE. I THINK WE WOULD REALLY BE ABLE
TO EXPAND OUR MARKET USING SHOES.>>THANKS FOR YOUR THOUGHTFULNESS. I AM PICTURING THE LOGO
BEING ONE TO A BAG. IS THAT HOW YOU’RE
THINKING ABOUT THIS? OR WOULD YOU MAKE MULTIPLE SHOES
OUT OF THE BAG?>>IT WOULD BE MULTIPLE SHOES. THE BAGS ARE FAIRLY SIZEABLE,
SO I BELIEVE– JUST FROM THE COUPLE OF MODELS
THAT I’VE TRIED– THAT WE COULD GET THREE TO FOUR PAIRS
OF SHOES OUT OF ONE BURLAP SACK.>>THANKS, GRETCHEN. HOW WOULD YOU GO ABOUT MANUFACTURING
THE SHOES THEMSELVES? I MEAN, OBVIOUSLY, THE SOLES WOULD
HAVE TO BE PURCHASED OR MANUFACTURED. SO, WHAT’S YOUR THOUGHT FOR THAT? AND WHAT’S YOUR THOUGHT FROM
AN EQUIPMENT NEED PERSPECTIVE?>>WELL, THE SOLES– I WOULD LOVE TO USE
RUBBER GOTTEN FROM RECYCLEMATCH.COM. EITHER USE TIRES
OR USE FIRE HOSES, AND THOSE CAN ALL BE– SCRAPS CAN BE PURCHASED
FROM RECYCLEMATCH, AND SO, THEY CAN BE OBTAINED
A PRETTY LOW PRICE. AS FAR AS ACTUAL PRODUCTION,
I MEAN, IT WOULD START SMALL. I WOULD LOVE TO JUST, HONESTLY,
FIND A FEW INDIVIDUALS WHO ARE WILLING TO LEARN HOW TO USE
AN INDUSTRIAL SEWING MACHINE AND START TO MANUFACTURE THESE OUT OF,
MAYBE, A FACTORY STUDIO SPACE. AND FROM THERE,
JUST REALLY SEE WHERE IT GOES AND EXPAND AS NECESSARY. BUT ULTIMATELY,
AN INDUSTRIAL SEWING MACHINE AND THE MATERIALS THAT GO INTO
THE SHOES ARE ALL THAT’S NEEDED. SO…>>THANK YOU. (applause)>>WE’LL GIVE AMY A BREAK HERE. AND I’LL GIVE YOU A FEW
MORE OF THESE STORIES THAT STOOD BEHIND SOME
OF THESE COMPANIES THAT I PUT UP. FIRST OF ALL… ACTUALLY, IF YOU GO BACK AND TAKE
A LOOK AT THE HISTORY OF COMPUTERS… IF I WENT AHEAD AND PUT ALL
OF THE HISTORY OF COMPUTERS, AND I EXPANDED THIS SLIDE TO BOTH GRADUATE AND
RESEARCH-BASED INSTITUTIONS, YOU WOULD REALIZE… THAT WE WOULDN’T HAVE
A MODERATE COMPUTING SYSTEM WITHOUT OUR UNIVERSITIES. THE FIRST– AND SOME OF THESE, I MEAN,
I REMEMBER, BUT THE UNIVAC SYSTEMS WERE ALL CREATED WITHIN
RESEARCH INSTITUTIONS. OUR INTERNET SYSTEM CAME OUT
OF UNIVERSITY OF ILLINOIS, AND NETSCAPE ASSOCIATED WITH THAT. WE’VE SEEN THE BOOK–
FACEBOOK– AND YOU KNOW, WE KNOW HOW THAT WAS CREATED
WITHIN AN UNDERGRADUATE BASIS. BUT IF YOU START LOOKING AT
THE WHOLE HISTORY OF COMPUTERS, IT WAS THROUGHOUT
OUR UNIVERSITY SYSTEM– OFTEN RESEARCH-BASED ORGANIZATIONS. UH, OFTEN RESEARCH. BUT ALL THAT LINKED INTO IT. SO, IT’S AMAZING THE POWER OF
WHAT HAPPENS IN OUR UNIVERSITIES. AND IT’S AN ASSET IN OUR–
IN THE UNITED STATES THAT, SOMETIMES, I DON’T THINK WE APPRECIATE… AS MUCH, THE POWER OF
THE HIGHER EDUCATION SYSTEM AND THE ACCESS THAT WE’VE
PROVIDED TO ALL CITIZENS. HOPEFULLY, THEY WILL BE
ABLE TO CONTINUE THAT. COUPLE OF INTERESTING STORIES ABOUT
SOME OF THE COMPANIES THAT ARE HERE. I TOLD YOU ABOUT TWO OF ‘EM. BUT, UM, THE– ACTUALLY, “VARSITY NEWS NETWORK”
WAS ONE OF THE GRADUATES, AND RYAN VAUGHN–
I THINK HE’S HERE TONIGHT– WORKS WITH US–
IS ACTUALLY– WAS ONE OF THE “MOMENTUM” GRADUATES. I THINK OF ONE OF THE FIRST
OR SECOND CLASS OF “MOMENTUM.” SECOND CLASS. AND SO, “MOMENTUM” IS A GREAT PROGRAM,
SPONSORED BY RICK DEVOS, AND AMANDA’S PART OF THE PROGRAM–
WHERE IT’S A BOOTCAMP PROCESS. EVERY SUMMER,
THEY SELECT A COUPLE OF IDEAS TO PUT THROUGH
A 12-WEEK BOOTCAMP. THE CONCEPT OF BOOTCAMPS,
ACCELERATORS, INCUBATORS, HAS PROVED TO BE VERY SUCCESSFUL
IN BEING ABLE TO CREATE COMPANIES. AND WHAT THEY DO IS THEY
GO THROUGH THAT PROGRAM, AND THEN, THEY LEARN IN A 12-WEEK PERIOD
HOW TO FORMULATE THEIR IDEAS. AND THEN, ALSO,
HOW TO PITCH IT. SO– AND ACTUALLY,
“VARSITY NEWS NETWORK” IS, THIS YEAR, GONNA GET FUNDING TO GO OUT
AND SPIN THE COMPANY. BUT RIGHT NOW,
THEY’RE ALREADY IN 20 HIGH SCHOOLS. AND THE TAGLINE
THAT RYAN USES IS THAT THEY’RE THE
“E.S.P.N. OF HIGH SCHOOL SPORTS.” AGAIN, A SUCCESSFUL PROGRAM
AND A SUCCESSFUL COMMUNITY OF– UH, A COMMUNITY COMPANY, BECAUSE IT’S NOT ONLY BEEN
INVOLVED ON “MOMENTUM,” BUT THROUGH GRAND VALLEY. AND THEN, ALSO,
BEING ABSORBED BY THE COMMUNITY. THAT’S WHAT THE ENTREPRENEUR EGO SYSTEM THAT WE’RE TRYING TO CREATE IN THE KIND
OF COMPANIES THAT WE’LL MAKE WITH THESE KINDS OF PROGRAMS
AND GOING FORWARD, SO… YOU GUYS GOTTA
START WRITING FASTER. (audience laughing)
>>(indistinct speaking).>>IT’S NOT.
(both laughing) YOU READY?>>IT’S 22, NOW, AS OF THIS WEEK.
>>OH, THERE’S RYAN BACK THERE. IT’S 22. BUT GO ON “VARSITY NEWS NETWORK”
AND YOU’LL SEE SOME REALLY GREAT– AND THE MOST IMPORTANT– WHAT I REALLY LOVE ABOUT
“VARSITY NEWS NETWORK” IS THE FACT IS THAT THE CONTENT
IS ACTUALLY BEING PROVIDED BY STUDENTS. SO, IT’S A COMBINATION
OF SPORTS WITH JOURNALISM, ALL BY HIGH SCHOOL STUDENTS.>>WHO WE GOT GOIN’ HERE… OKAY, OUR NEXT CONTESTANT IS CHAD OULLETTE.>>HI, MY NAME’S CHAD OULLETTE. I’M CAPTAIN OF DIVISION III UNIVERSITY
HOCKEY TEAM, HERE AT DAVENPORT. I’D LOVE TO INTRODUCE YOU
TO A PRODUCT MY BROTHERS AND I HAVE DESIGNED FOR HOCKEY PLAYERS,
BY HOCKEY PLAYERS. FOR A LONG TIME,
THERE’S BEEN A BIG GAP BETWEEN PLAYER PROTECTION
AND PLAYER COMFORT. THIS IS DUE TO THE AMOUNT
OF EQUIPMENT THAT A PLAYER WEARS AND THE LIMITED DESIGN CAPABILITIES
OF THE EQUIPMENT. ELBOW INJURIES ARE VERY COMMON
TO THE HOCKEY PLAYER. AGAIN, LIMITED DESIGN IN ELBOW PADS
ALLOW FOR ELBOW PADS TO SLIDE UP
AND DOWN YOUR ARM. WE’VE DESIGNED A SOLUTION
FOR THIS PROBLEM. WE’VE DESIGNED SPORT-SPECIFIC,
HOCKEY-SPECIFIC SPANDEX APPAREL THAT INCREASES SAFETY OF THE ELBOW
BY ALLOWING TO, UM… CREATE– EXCUSE ME– CREATE A BETTER IMPACT
FOR WHAT THE ELBOW PAD DOES. WE’VE GONE A STEP FURTHER. WE’VE TALKED TO A MANUFACTURER. WE CAN GET THIS DONE
FOR $10 A SHIRT. INDUSTRY TRENDS DICTATE
THAT WE CAN DO THIS FOR $29.99. WE THINK WE HAVE
A VERY MODEST GOAL OF 1,000 SHIRTS
IN OUR FIRST YEAR. THIS IS A GROSS PROFIT
OF JUST UNDER $20,000. WE’VE ALSO DESIGNED
A WEB-BASED BUSINESS MODEL THAT WILL ALLOW US
TO MINIMIZE OUR OVERHEAD AND MAXIMIZE OUR PROFITS. THE ONLY STEP LEFT IS A $20,000 INVESTMENT
FROM OUR INVESTORS TO TAKE THIS TO THE NEXT LEVEL. THANK YOU. (applause)>>THANKS, CHAD. HAVE YOU DONE ANY TESTING
OF YOUR PRODUCT WITH PLAYERS YET?>>I’M A TESTER. MY TEAMMATES ARE NOW TESTERS,
AS WELL. WE’VE PASSED ALONG OUR IDEA
TO OUR TEAMMATES– WHICH IS HERE AT DAVENPORT– MY BROTHER AT FERRIS STATE UNIVERSITY, AND MY OTHER BROTHER WHO PLAYS IN
THE SOUTHERN PROFESSIONAL HOCKEY LEAGUE. ALL THREE OF OUR TEAMS
ARE NOW WEARING, AND LOVE THE IDEA.>>HAVE YOU SPOKEN
TO ANY OTHER TEAMS OR COACHES ON THEIR DESIRE
TO HAVE SUCH A PRODUCT?>>I BELIEVE EVERY PLAYER AND PARENT,
FROM YOUTH ALL THE WAY TO SENIOR, IS GONNA WANT THIS PRODUCT. ANY TIME YOU CAN INCREASE SAFETY
OF A PLAYER, IT’S GREAT. AS PLAYERS, WE DON’T ALWAYS
THINK ABOUT SAFETY FIRST. BUT THE GREAT THING
ABOUT OUR PRODUCT IS, IT SIGNIFICANTLY INCREASES COMFORT
TO THE PLAYER, WHICH EVERYBODY WILL LOVE.>>WELL PRESENTED. WHAT’S THE– THE PRODUCT
IS INSIDE THE SHIRT? OR ATTACHED TO THE SHIRT?>>ACTUALLY, WHAT WE’RE TRYING TO DO IS COMPLIMENT THE EXISTING DESIGN
OF THE ELBOW PAD. SO, WE HAVE A SPANDEX,
LONG-SLEEVE SHIRT THAT WILL FOLD UP OVER TOP
OF YOUR ELBOW PAD, WITH A STRAP DESIGNED
INSIDE OF THE SPANDEX, THAT WILL PULL IN AND WILL LOCK
THE ELBOW PAD IN PLACE. SO, NO LONGER WILL YOU SEE
PLAYERS CONSTANTLY ADJUSTING AND REALIGNING THEIR ELBOW PADS
WILL THEIR ELBOW, WHICH IS WHY
WE HAVE INJURIES TODAY.>>ANY CONCERN IN THE TESTING–
DO YOU HAVE TO VALIDATE– I MEAN, YOU’RE NOT–
YOU’RE JUST USING AN EXISTING PAD AND YOU’RE NOT CREATING
ANY NEW PAD?>>ABSOLUTELY. WE’RE NOT CREATING
A NEW ELBOW PAD. LIKE I SAID, WHAT WE WANT TO DO
IS COMPLIMENT THE CURRENT DESIGN OF THE ELBOW PAD TO BETTER PERFORM
ITS JOB– TO PROTECT THE ELBOW. RIGHT NOW, THE PROBLEM IS
THAT ELBOW PAD IS SLIDING AROUND. AND MY ARMS ARE RIDDLED
WITH SCARS, CHIPPED BONE FRAGMENTS THAT
ARE FLOATING AROUND– IS COMMON. THIS HAPPENS TO EVERY
SINGLE HOCKEY PLAYER. SO, WHAT WE’RE TRYING TO DO
IS COMPLIMENT THE EXISTING ELBOW PAD BY HELPING IT DO ITS JOB
BY STAYING IN PLACE.>>SOUNDS LIKE A GREAT PRODUCT. I WAS A HOCKEY PLAYER
AT ONE POINT, TOO. (audience laughing)>>THANK YOU. (applause)>>GOT ANOTHER ONE FOR YA. YOU JUST– YOU REALLY WANTED ME
BACK UP HERE AND NOT KEVIN, RIGHT? JUST SAY “YES.” MAKE ME–
(applause) THANK YOU! KEVIN DOESN’T REALIZE HOW HARD
THIS REALLY CAN BE SOMETIMES! OKAY. SO, WE HAVE THIS WHOLE
SOCIAL NETWORKING THING AND THE SMARTPHONES GOING ON,
AND ALL THAT STUFF. AND LEAVE IT TO
A 19 YEAR OLD TO FIGURE OUT HOW TO MARKET
TO LOCAL BUSINESSES USING A SMARTPHONE APP, OKAY? AND AT FIRST, IT WAS JUST KIND
OF A THING BETWEEN HIS BUDDIES. THEY CREATED THIS APP–
FOUR GUYS, ACTUALLY OUT OF AUSTIN, TEXAS– AND THEY DECIDED THAT THEY WERE GOING
TO CREATE A REWARD SYSTEM CALLED “BADGES.” AND SO, EVERY TIME THEY WENT
AND VISITED A LOCAL MUSEUM– PROBABLY MORE LIKE A BAR, RIGHT? A LOCAL BAR, YOU KNOW, THE COFFEE SHOP,
WHATEVER THE CASE MAY BE– THEY WOULD POST IT
AND USE THIS APP. AND THE GUY AT THE END OF THE WEEK
THAT HAD THE MOST “BADGES” HAD TO BUY THE FIRST ROUND. THAT’S HOW THAT ALL WENT. SO THEN, THEY GOT TO THINKIN’
ABOUT SOMETHING. “YOU KNOW WHAT? “WE MIGHT BE ABLE TO MARKET THIS
TO THE BUSINESSES THAT WE’RE FREQUENTING. “AND WOULD THEY BE WILLING “TO PARTNER WITH US, FOR A FEE, “SO THAT THEY HAVE
A TARGET MARKET?” AND THEY KNOW
WHO THEY’RE ADVERTIZING, AND THEY KNOW WHO THEIR
“FREQUENT FLYERS” ARE, SO TO SPEAK, BECAUSE NOW THEY WILL BE ABLE
TO TRACK HOW MANY TIMES THESE GENTLEMEN OR ALL OF THE OTHER PEOPLE
THAT ARE USING THIS APP ARE COMING BACK
TO THEIR ESTABLISHMENT. SO, THEY ACTUALLY
TURNED THIS GAME IN WHICH THEY CREATED THIS APP FOR
ONE OF THEIR COMPUTER SCIENCE CLASSES, THEY ACTUALLY TURNED IT
INTO A MARKETING OPPORTUNITY WITH THE DIFFERENT BUSINESSES. AND THEY’RE MAKING MONEY
WITH THIS APP. OF COURSE, IT’S LOCAL, RIGHT? SO, IT WOULD HAVE TO BE– IT WOULDN’T DO US ANY GOOD
HERE IN GRAND RAPIDS, MICHIGAN, BECAUSE THIS IS AN AUSTIN, TEXAS, APP. BUT THEY HOPE TO EXPAND THOSE APPS. AND THEY’VE EVEN PUT SOME
INCENTIVE IN THERE THAT, IF YOU GO TO FOUR DIFFERENT
ESTABLISHMENTS AT A NIGHT, YOU GET WHAT’S CALLED
A “KRUNKED BADGE”– I DON’T KNOW
WHAT THAT MEANS. (audience laughing)
OKAY? BUT SUPPOSEDLY,
IT’S SIGNIFICANT. AND IT ALLOWS THEM TO CHARGE HIGHER PRICES
TO THEIR CUSTOMERS, WHICH ARE THE LOCAL BUSINESSES THAT ARE
USING THIS APP FOR MARKETING PURPOSES. THOUGHT THAT WAS KINDA INTERESTING. “KRUNKED.” I DON’T KNOW– DOES ANYONE
KNOW WHAT THAT MEANS? (audience laughing)
OKAY. SHOWING MY AGE, NOW,
AREN’T I? I HAVE NO IDEA. I HAD TO TAKE A FACEBOOK CLASS AND
I DON’T KNOW WHAT “KRUNKED” MEANS. ALL RIGHT. JAMIE, ARE YOU READY? ALL RIGHT. OUR NEXT CONTESTANT
IS JAMIE BARNES.>>THINK ABOUT THE LAST TIME
YOU WENT TO AN ICE CREAM SHOP. NOW, IMAGINE THIS– “SPRINKS–
MY SELF-SERVE SOFT-SERVE ICE CREAM SHOP.” YOU WALK IN, YOU GRAB
AN ECO-FRIENDLY CONTAINER, YOU MAKE YOUR WAY THROUGH
A LINE OF SOFT-SERVE MACHINES, TAKING AS MUCH OR AS LITTLE
ICE CREAM AS YOU DESIRE. NEXT, YOU GO
TO THE “SPRINKS BAR,” WHERE YOU TWIST IN TOPPINGS OF YOUR CHOICE
FALL DOWN ON TOP OF THIS CREATION, COMPLETING YOUR OWN MASTERPIECE. FINALLY, YOU GO AND YOU WEIGH
YOUR ICE CREAM CREATION, AND YOU PAY BY THE OUNCE. THIS IS “SPRINKS,”
AN OPPORTUNITY THAT IS ALL ABOUT YOU AND WHAT YOU’RE CRAVING. THIS IS “SPRINKS,” MY IDEA. AT “SPRINKS,” WE BELIEVE IN SOMETHING
THAT WILL BE SOCIALLY RESPONSIBLE FOR THE ENTIRE COMMUNITY. NOW, THERE ARE ICE CREAM SHOPS
ON EVERY SINGLE CORNER, BUT “SPRINKS” WILL NOT FALL
BEHIND TO THEIR COMPETITORS. AT “SPRINKS,” WE WILL OFFER
CONSUMERS AN OPPORTUNITY TO NOT ONLY HOST
UNFORGETTABLE BIRTHDAY PARTIES, BUT BE IN AN ENVIRONMENT
THAT IS ENERGETIC. ADDITIONALLY, “SPRINKS”
WILL BE SO EASY TO RUN– YOU’LL HAVE A PERSON CLEANING AND
YOU’LL HAVE A PERSON THAT IS WEIGHING– THAT I WOULD LIKE TO GIVE A JOB
TO AN ADULT WITH SPECIAL NEEDS IN ORDER TO REALLY COMBINE
THE COMMUNITY NEEDS AND GIVE THE PERSON
AN OPPORTUNITY TO HAVE A CAREER. I BELIEVE THAT “SPRINKS”
WILL BE AFFORDABLE, BEING 39 CENTS AN OUNCE, AND WITH YOU AS MY INVESTOR, THIS WILL BE THE CHERRY ON THE TOP
FOR THE ICE CREAM COMMUNITY. THANK YOU. (applause)>>NICE JOB, JAMIE. DO YOU SEE THIS AS A FRANCHISE?>>HONESTLY, I WOULD LIKE TO START LOCAL AND REALLY JUST BRING
A COMMUNITY TOGETHER, AND START WITH ONE COMUNITY
BEING BROUGHT TOGETHER. EVENTUALLY, AS I SAID, I BELIEVE THAT
THIS OPPORTUNITY WILL BE PROFITABLE, SO I COULD SEE THAT THIS BRANCHING OUT
INTO OTHER COMMUNITIES AS WELL.>>DO YOU HAVE A LOCATION
PICKED OUT?>>I WOULD, HONESTLY,
LOVE TO START IN GRAND RAPIDS, AND JUST START IN A PLACE
THAT HAS HEAVY FOOT TRAFFIC, AND GO FROM THERE. SO, DOWNTOWN GRAND RAPIDS, TO ME,
WOULD SEEM LIKE THE PERFECT LOCATION.>>WELL DONE. DO YOU HAVE– IS THIS SOFT-SERVE
OR IS THIS SCOOPED OUT?>>IT IS ALL SOFT-SERVE, WHICH
WOULD ALSO MAKE IT HEALTHIER AND A CLEAN ENVIRONMENT,
IF YOU THINK ABOUT IT. SOMEBODY’S WALKING THROUGH,
THEY’D PULL UP– WHAT COMES DOWN,
COMES DOWN. WHAT DOESN’T,
STAYS IN THE MACHINE. SO, THERE IS LIMITED WASTE.>>ARE YOU THINKING ABOUT DOING THIS
AS A STAND-ALONE BOX-TYPE OF STORE, OR ARE THINKING ABOUT DOING THIS AS,
LIKE, A STREET-TYPE OF VENDING? OR WHAT’S YOUR THOUGHT THERE?>>AS FOOT TRAFFIC
IS REALLY IMPORTANT FOR THIS, I WOULD LOVE FOR IT NOT
TO BE A STAND-ALONE– BE NEAR A MALL LOCATION
OR EVEN A MOVIE THEATRE. I BELIEVE, EVEN,
THERE IS PROSPECT TO BEING NEAR JOHN BALL ZOO,
WITH THE ZOO TRAFFIC. YOU CAN GRAB YOUR ICE CREAM,
AND THEN, PROCEED INTO THE PARK AS WELL.>>AND HOW DO YOU PROPOSE
TO GET THIS ENERGY IN THE ROOM? IS IT WITH MUSIC OR WITH OTHER SORTS OF–
HOW WOULD YOU DO THAT?>>A WIDE ARRAY OF THINGS. “SPRINKS” ACTUALLY COMES
FROM THE TERM “SPRINKLES.” I’M A FAN OF SPRINKLES, MYSELF. AND ALSO, SPRINKLES JUST BRING COLOR AND THEY BRING BRIGHTNESS
TO THE COMMUNITY, AS WELL, SO I FEEL LIKE “SPRINKS” THAT WILL
DO THAT BY THE MUSIC THAT IS IN THERE, AS WELL AS JUST
THE COLORS, THE PAINT, THE ATMOSPHERE IN GENERAL
WILL DO THAT.>>THANK YOU.
>>THANK YOU. (applause)>>I DON’T SEE IT ON HERE, BUT
I ALSO WANT TO TELL YOU A LITTLE STORY ABOUT SOME OTHER STUDENTS THAT
WE’VE WORKED WITH IN THE PAST. WITH THE– THERE’S A YOUNG MAN… WHO… IS VERY INTERESTED
IN SUSTAINABILITY. AND THIS IS THE WHOLE STORY
OF HOW ENTREPRENEURS DEVELOP. AND SO, HIS WHOLE IDEA
WAS HE WANTED TO– HE HATED THE IDEA OF SEEING… PLASTIC PLATES
AND FORKS AND BAGS GOING TO THE WASTE SYSTEM. AND IN PARTICULARLY WHEN
HE WORKED WITH SOME CATERERS. SO, HIS WHOLE IDEA
WAS, YOU KNOW, “I’M GONNA AT LEAST GO FIND SOMEONE
WHO’S SELLING A COMPOTABLE SYSTEM “TO PUT INTO THE WASTE SYSTEM,
SO I CAN SELL IT TO CATERERS.” AND SO, HE WENT OUT
AND HE GOT A CONTRACTOR WITH THE COMPANY
CALLED “VEGWARE.” AND HE– SO, HE STARTS
SELLING IT TO, UM… TO CATERERS. AND SO, THE CATERERS,
PARTICULARLY CERTAIN CATERERS WERE VERY, VERY INTERESTED
IN HIS PRODUCT, BUT THE PROBLEM IS, YOU KNOW, THEY WANTED TO KNOW
THAT IT WAS GOING INTO, YOU KNOW, THE RECYCLABLE WASTE SYSTEM,
THAT IS WAS GONNA GET COMPOSTED. AND SO, THE NEXT THING HE DID IS HE ENDED UP GETTING A BAG
THAT WAS COMPOSTABLE, SO THAT THE CATERER
COULD HOLD AN EVENT, TAKE THE MATERIAL,
PUT IT INTO THE BAG, AND THEN, THE BAG COULD
BE TAKEN TO A COMPOSTER AND BE RECYCLED AND THAT PROCESS,
PUT IN WITH REGULAR YARD WASTE. WELL THEN, HE REALIZED THAT
THEY WANTED ONE OTHER STEP. THEY WANTED SOMEONE
TO ACTUALLY TAKE THE TRASH. AND BECAUSE THE BAGS AND ALL
THE MATERIALS IN ‘EM WERE COMPOSTABLE, THEY WANTED SOMEONE
WHO COULD TAKE THE TRASH AND KNEW THAT IT COULD GET TO SOMEPLACE
THAT WOULD RECYCLE THE WASTE MATERIAL. AND SO, HE HAD A BROTHER
WHO WAS UNEMPLOYED AND HAD A PICK-UP TRUCK. AND SO, HE SAID, “WELL, THAT’S
THE SOLUTION THAT I’M GONNA GET.” SO, THE NEXT THING YOU KNOW,
HE’S DOING THE WHOLE THING. HE’S SELLING THEM THE VEGWARE,
HE’S PICKING UP THE MATERIAL, HE’S TAKING IT OUT
TO THE COMPOSTER– WHERE, IN WEST MICHIGAN,
IT’S EASY TO DO, BECAUSE WE HAVE A SYSTEM HERE
WHERE YOU CAN GO IN AND PUT COMPOSTABLE TYPE OF MATERIALS
INTO– AND YARD WASTE– AND IT GETS RECYCLED
AND TURNED INTO MULCH. BUT THE PROBLEM IS,
IN THE EAST SIDE OF THE STATE, THEY DON’T HAVE THAT PROCESS. SO NOW,
HIS BUSINESS PLAN– HE’S WORKING ON TRYING
TO DEVELOP WITH SOMEONE ON THE EAST SIDE OF THE STATE, YOU KNOW,
A COMPOSTABLE WASTE MANAGER, WHO WILL START UP THE SAME TYPE
OF SYSTEM THAT WE HAVE HERE. I LOVE THESE KINDS OF STORIES,
WHEN I SEE THESE STUDENTS– SO, HE COMES INTO ME. I’M TALKING TO HIM
ABOUT HIS BUSINESS PLAN. THE GUY CAN HARDLY KEEP HIS EYES OPEN
BECAUSE, YOU KNOW, HE’S GOT NOT ONLY
HIS WORK AT SCHOOL, BUT HE’S DOING THIS WORK AND
HE’S TRYING TO GET HIS BUSINESS GOING. BUT THOSE ARE THE KIND OF STORIES
THAT, EVERY DAY, YOU KNOW, THEY JUST KIND OF MAKE YOU FEEL GOOD ABOUT
THE STUDENTS THAT YOU’RE WORKING WITH. AND I KNOW WE ALL HAVE THAT
OPPORTUNITY TO DO THAT, SO…>>OKAY, COURTNEY. COURTNEY BISHOP.>>ARE YOU ANNOYED
OF MESSY POWER CORDS ALL OVER YOUR HOME
OR YOUR WORKPLACE? WITH TODAY’S TECHNOLOGY, WE ARE OVERWHELMED WITH NUMEROUS DEVICES
NEEDING TO BE PLUGGED IN OR CHARGED. MY PRODUCT IS INVOLVED
IN CREATING A CORDLESS WORLD. THERE WILL BE A RECEIVER
PLACED IN THE POWER CONNECTOR OF ANY ELECTRICAL DEVICE THAT WILL
RECEIVE POWER FROM A TRANSMITTER. THE TRANSMITTER WILL SEND
RADIO FREQUENCY WAVES IN A SORT OF STREAM TO CONSOLIDATE ENERGY. MY MISSION IS TO SAVE MONEY
BY ELIMINATING THE USE OF COPPER WIRE. COPPER WIRE SELLS FOR AROUND $6 A POUND AND IT COSTS AROUND
$15,000 TO WIRE A HOUSE. SO, MY PRODUCT WOULD BE IDEAL TO SAVE
MILLIONS OR EVEN BILLIONS OF DOLLARS. THE TARGET MARKETS
THAT I’D LIKE TO FOCUS ON WOULD BE HOSPITALS
OR FACTORIES, BECAUSE THEY USE MASS
AMOUNTS OF ELECTRICITY, SO THIS WOULD HELP THEM TO BENEFIT
WITH WORKING MORE EFFICIENTLY WITHOUT ALL THE WIRES
IN THE WAY. MY COMPETITIVE ADVANTAGE IS
THAT THERE IS CHARGING STATIONS, YOU MIGHT HAVE HEARD OF, THAT YOU
PLACE A FEW DEVICES ON TOP OF A MAT IN ORDER FOR IT
TO RECEIVE A CHARGE, BUT MY PRODUCT COULD CHARGE
MULTIPLE DEVICES FROM THE TRANSMITTER WITHIN THE RANGE OF A ROOM. I WOULD LIKE TO PARTNER WITH
OFFICE FURNITURE MANUFACTURERS TO PLACE THE TRANSMITTERS
INTO THEIR PRODUCTS, AND I WOULD WORK WITH A TEAM
OF ENGINEERS TO FIGURE OUT ALL THE TECHNICAL DETAILS OF
THE TRANSMITTERS AND THE RECEIVERS– (bell dinging) (applause)>>NICE JOB, COURTNEY. I SEE IN THE BROCHURE THAT
YOU’RE A BUSINESS ADMINISTRATION.>>CORRECT.>>DO YOU HAVE ENGINEERING
BACKGROUND AT ALL? WHAT INSPIRED YOU TO TAKE
THIS TYPE OF A PROBLEM ON?>>HONESTLY, I WAS IN MY ROOM
AND I HAD ALL THESE POWER CORDS AND IT JUST BOTHERED ME. SO, I THOUGHT, “MIGHT AS WELL LOOK INTO
IF THERE COULD BE A SOLUTION FOR IT.” SO, I STARTED THINKING ABOUT THIS
AND I TALKED TO A PROFESSOR FROM A COLLEGE IN FLORIDA–
HE HAS A PhD IN ENGINEERING– AND HE SAID THAT THIS SOLUTION
WOULD BE POSSIBLE. AS WITH ANY TECHNOLOGY,
IT WOULD HAVE MINOR FLAWS. BUT IF I COULD WORK
WITH A TEAM OF ENGINEERS, WE COULD PROBABLY FIGURE OUT WAYS
TO GET PAST THINGS LIKE THAT.>>SO, AT THIS POINT–
THANK YOU– AT THIS POINT, IT’S AN IDEA,
IT’S A CONCEPT, BUT HAS NOT BEEN– THERE’S NO PROTOTYPE OR ABILITY
TO KNOW THAT THIS CAN HAPPEN.>>RIGHT.>>IF YOU PARTNER WITH SOME
FURNITURE MANUFACTURERS, I CAN SEE HOW THIS WOULD WORK FOR
A NEW SETTING OR A REMODELED SETTING, BUT WOULD THIS BE APPLICABLE FOR EXISTING OFFICE SETTINGS
AS WELL?>>I BELIEVE IT WOULD BE BECAUSE
IT WOULD ALLOW THEM TO– SAY YOU HAVE A MOBILE DESK,
YOU COULD HAVE A TRANSMITTER BE INSTALLED INTO THE DESK, AND
WHEREVER YOU WOULD TAKE THE DESK, IT WOULD ALLOW THAT ROOM
TO BE POWERED. SO, IT WOULD BE VERY EFFICIENT TO BE ABLE TO WORK…
IN THAT WAY.>>THANK YOU. (applause)>>SO, THE TITLE OF THIS ARTICLE
THAT I READ TODAY IS CALLED,
“PENNY-PINCHERS UNITE!” ANYBODY RELATE TO THAT
A LITTLE BIT? ESPECIALLY IN THIS RECESSION, RIGHT? WE’RE ALL LOOKING TO SAVE MONEY
HERE AND THERE, WHETHER IT BE ON OUR CABLE BILL
OR OUR PHONE BILL OR WHATEVER THE CASE MAY BE. WELL, THIS GUY HAD
THE SAME IDEA… OKAY? SO, HERE’S WHAT HE THOUGHT OF–
HE DESIGNED A FREE ONLINE TOOL– IT’S ACTUALLY CALLED “BILLSHRINK.” YOU CAN GO TO
BILLSHRINK.COM– I WOULD CHECK IT OUT
THIS WEEKEND, BY THE WAY, ‘CAUSE I WANNA KNOW HOW
HE COULD POSSIBLY HELP ME. IT’S A FREE ONLINE TOOL, AND
IT BASICALLY TRIES TO EVALUATE HOW YOU CAN LOWER
YOUR MONTHLY EXPENSES. WHAT’S INTERESTING ABOUT THIS IS THAT IT HAS THINGS
SUCH AS YOUR CREDIT CARDS, YOUR CELL PHONE BILLS,
EVEN YOUR GAS, OKAY? AND THEY ASK YOU A FEW QUESTIONS
ABOUT YOUR SPENDING, AND THEN, IT SENDS YOU A LIST
OF WHAT THEY DEEM AS COMPATIBLE OR RECOMMENDED SERVICES
OR VENDORS. AND YOU THINK, “WELL, THAT’S GREAT,
BUT HOW’S HE MAKING MONEY?” WELL, OF COURSE, EVERY ENTREPRENEUR
TRIES TO FIGURE OUT HOW TO MAKE MONEY. SO, HE DECIDED
THAT HE WOULD, AGAIN, PARTNER WITH THE COMPANIES
THAT HE’S REPRESENTING. AND HE SAYS THAT FOR EVERY CHANGE
OF CREDIT CARD OR CELL PHONE PLAN BY A USER, BILLSHRINK GETS $50 TO $150
FROM THAT RETAILER. NOW, I INSTANTLY WENT
TO A DARK PLACE, THERE. I HAVE TO TELL YOU THAT. ‘CAUSE I INSTANTLY WENT TO,
“ALL RIGHT, SO… “HE’S TRYING TO INFLUENCE YOU
TO GO TO THE COMPANY “THAT HE WOULD MAKE
THE MOST PROFIT ON.” HE CLAIMS, “NO.” HE CLAIMS HE’S NOT
DOING THAT AT ALL, OKAY? WHAT I DID THINK WAS INTERESTING WAS
THE NUMBERS HE PUT OUT IN THIS ARTICLE. THIS WAS BACK IN… DECEMBER OF 2010, SO WE’RE
ABOUT A YEAR OLD NOW– HE HAD 10 MILLION… CELL PHONE PLAN
COMBINATIONS, 300 BANK RATES,
240 CREDIT CARDS, AND 150,000 GAS STATIONS
NATIONWIDE THAT HE WAS PROVIDING
THIS SERVICE FOR. PRETTY INTERESTING. OKAY. NEXT… WE SET? ALL RIGHT. BRIAN WIERENGA.>>HI, I’M BRIAN WIERENGA. AND I’M HERE TONIGHT TO TALK
TO YOU ABOUT PASTA SAUCE. NOW, I’M NOT LOOKING
AT REINVENTING PASTA SAUCE… HOWEVER, I AM LOOKING AT CHANGING
THE WAY IN WHICH IT’S PACKAGED. EVER SINCE I STARTED GOING TO COLLEGE,
I’VE HAD A LOT OF PASTA, ‘CAUSE IT’S QUICK
AND CONVENIENT. HOWEVER, I ALWAYS SEEM
TO HAVE THE ISSUE OF TRYING TO FINISH MY PASTA
SAUCE BEFORE IT GETS MOLDY. THAT’S WHY I THOUGHT
IT’D BE A GREAT IDEA TO HAVE INDIVIDUAL
SERVING SIZE PASTA SAUCE. NOW, THIS WOULD BE THE SAME
AS THE JARS OF PASTA SAUCE– HOWEVER, IT’D COME IN
A BOX CONTAINING FIVE TO TEN, OR HOWEVER MUCH,
INDIVIDUAL CONTAINERS. AND THIS WOULD BE GREAT
FOR COLLEGE STUDENTS, FOR SMALL FAMILIES, AND ALSO FOR PEOPLE
WHO LIVE BY THEMSELVES, BECAUSE THEY WON’T HAVE TO WORRY
ABOUT THEIR PASTA SAUCE GOING MOLDY OR WORRY ABOUT
HAVING TO FINISH– LIKE, FIT IN MEALS AROUND THE PASTA SAUCE,
SO THEY DON’T WASTE MONEY. UM, ALL THEY HAVE TO DO WHEN THEY
WANT IT IS JUST TAKE IT OUT OF THE BOX, PUT IT IN THE MICROWAVE, HEAT IT UP,
THEN PUT IT ON THEIR NOODLES. NOW, I’M NOT LOOKING
AT STARTING MY OWN PASTA COMPANY– PASTA SAUCE COMPANY– WITH THIS BECAUSE I FEEL LIKE IT
WOULD BE TOO HARD TO COMPETE WITH THE LARGE COMPANIES,
SUCH AS KRAFT. THAT’S WHY I WAS HOPING
TO FURTHER DEVELOP THE IDEA, AND THEN, PRESENT IT TO THEM. THANK YOU. (applause)>>THANKS, BRIAN. HAVE YOU DESIGNED THE PACKAGING YET
AND QUOTED THAT MATERIAL?>>NO, I HAVEN’T. I KNOW THAT IT WOULD
BE MICROWAVEABLE-SAFE. IT’D BE KIND OF– HAVE YOU SEEN
THOSE SMALL PRINGLE CONTAINERS?>>MMM-HMM.>>IT’D BE LIKE THOSE, KIND OF, BUT MORE
FIT TOWARDS BEING FOR PASTA SAUCE.>>THANK YOU.>>UH, THANKS, BRIAN. ANY THOUGHTS ON HOW YOU
WOULD PROTECT YOUR IDEA? AS YOU SIT DOWN
WITH THE MANUFACTURER AND THEY SAY,
“OH, THANK YOU VERY MUCH”?>>I WAS HOPING TO GET HELP WITH
THAT BECAUSE I DON’T REALLY KNOW.>>HAVE YOU LOOKED AT THE COST
OF DOING THIS TYPE OF A PACKAGING, RELATIVE TO THE PACKAGING THAT
THE PASTA MANUFACTURERS ARE USING?>>I WAS THINKING IT WAS GOING
TO BE A LITTLE BIT MORE EXPENSIVE BECAUSE YOU HAVE MORE MATERIALS. I MEAN, WITH THE PASTA SAUCE NOW,
YOU JUST HAVE A JAR, AND THAT’S RECYCLABLE. SO, THIS WOULD BE A LITTLE BIT
MORE EXPENSIVE, I THINK, ‘CAUSE YOU HAVE ALL THOSE
SMALL CONTAINERS INSIDE IT. SO, IT’D BE MORE EXPENSIVE.>>AND IF IT’S MORE EXPENSIVE, THEN,
IS THAT COST MITIGATED BY THE COST OF BUYING MORE PASTA THEN?>>I THINK IT’D BE COST EFFICIENT BECAUSE
IF YOU HAVE A JAR AND IT GETS MOLDY, YOU WASTE A WHOLE JAR. I MEAN– AND THEY HAVE
THOSE FOR FOUR BUCKS. YOU SAVE A LOT MORE
IN THE END.>>THANK YOU. (applause)>>UM, THE LAST TWO DAYS
IN GRAND RAPIDS, WE’VE HAD AN ORGANIZATION
IN TOWN CALLED “MICHBIO.” AND MICHBIO IS THE… THE BIOSCIENCE ORGANIZATION
THAT REPRESENTS THE COMPANIES– SMALL COMPANIES, A LOT
OF START-UP COMPANIES– IN MICHIGAN. AND WE HAVE A LOT
OF GREAT SCIENCE AND PEOPLE DON’T REALIZE SOME OF
THE UNIQUENESS OF THE SCIENCE WE DO HAVE. BUT– AND I SAT ON
A PANEL YESTERDAY, NOT THAT DISSIMILAR TO THIS, WHERE
COMPANIES– START-UP COMPANIES– WERE GIVING PITCHES. AND ONE OF THE MOST UNIQUE ONES WAS A COMPANY CALLED “ORIOS.” AND ORIOS IS A COMPANY
THAT CAME OUT OF– IT WAS ACTUALLY DEVELOPED UP
IN MICHIGAN TECH, IN THE U.P. BUT THE INTERESTING THING
ABOUT IT IS– LET ME GO BACK TO KINDA WHAT
THEY WERE TALKING ABOUT. DO YOU REALIZE THAT WHEN
A BLACK BEAR GOES INTO HIBERNATION, THAT THROUGH THE SEVERAL MONTHS
THAT IT’S IN HIBERNATION, THAT ITS ACTUAL BONE MASS
ACTUALLY INCREASES? DO YOU REALIZE WHAT WOULD HAPPEN
IF YOU WENT TO BED FOR THREE OR FOUR MONTHS
AT A TIME? YOUR BONE MASS WOULD
DECREASE CONSIDERABLY. I DON’T KNOW THE SCIENTIST–
I GIVE HIM A LOT OF CREDIT, WHOEVER FOUND OUT THAT
THE BLACK BEAR’S BONE MASS INCREASED. BUT IN FACT, THEIR BONES, WHEN
THEY COME OUT OF HIBERNATION, ARE ACTUALLY STRONGER
THAN WHEN THEY WENT IN. SO, THE QUESTION IS, “WHY?” AND SO, SOMEONE ASKED THAT QUESTION. AND THE SECOND QUESTION IS, “WHY CAN’T
YOU GET THAT TO HAPPEN IN HUMANS?” SO, THESE RESEARCHERS,
UP IN THE U.P., FOUND OUT THAT THE REASON WHY
BLACK BEARS’ BONE MASS INCREASED WHILE THEY WERE IN HIBERNATION WAS BECAUSE THEY
HAVE A HORMONE– A PARATHYROID HORMONE–
CALLED “P.T.H.” THAT IS SOMEWHAT DIFFERENT
THAN OUR PARATHYROID. AND THEY WENT DOWN, TOOK A LOOK
AT IT FROM A GENETIC STANDPOINT, AND FOUND OUT THAT, IN FACT, IN PARTICULAR BECAUSE
IT’S SUCH A SMALL MOLECULE, THAT THERE WERE ABOUT, PROBABLY,
EIGHT OR NINE DIFFERENT GENES ON THEIR PARATHYROID CELLS THAT ARE A LITTLE BIT
DIFFERENT THAN HUMANS. AND DID SOME MODIFICATION
AND SYNTHESIZING OF THE BLACK BEAR PARATHYROID HORMONE
AND, ACTUALLY, ARE NOW– AND THEY DID IT,
OF COURSE, IN MICE– AND FOUND OUT THAT THEY COULD ACTUALLY CREATE
REGENERATION OF BONE IN THESE MICE. AND THEY WERE RAISING MONEY FOR IT. IT IS NOW IN KALAMAZOO
AS A SMALL COMPANY. THEY’RE DEVELOPING– THEY
WERE LOOKING FOR $3 MILLION TO DO SOME OF THE CLINICAL TESTING. THE INTERESTING THING
ABOUT IT IS, YOU KNOW, YOU THINK ABOUT A PARATHYROID HORMONE
THAT COULD INCREASE BONE MASS. AND SO, THE LOGICAL CONCLUSION IS THAT YOU WOULD USE IT
FOR OSTEOPOROSIS… YOU KNOW, A NATURAL TYPE OF THING. HOWEVER– AND THIS IS, OF COURSE,
WHERE BUSINESS MODELS COME INTO PLAY– AND THAT IS–
YOU KNOW, THE QUESTION IS, PARTICULARLY ON THIS KIND
OF A BIOTECH, IT’S A QUESTION OF HOW QUICK
YOU CAN GET TO MARKET. SO, THEIR FIRST STAGE OF STUDY
IS ACTUALLY GONNA BE ON DENTAL IMPLANTS, BONE FRACTURES, AND THEY’RE GONNA PUT IT
IN A HYDROGEL ON THOSE TYPES OF THINGS, WHERE YOU CAN GET IT LOCALIZED, AND IT’S MUCH EASIER
TO GET THROUGH THE F.D.A. AND THEN, THE SECOND ONE WOULD BE
IN OSTEOPOROSIS TREATMENT. SO, VERY INTERESTING KIND OF SCIENCE. YOU KNOW, WHEN YOU
SIT IN THESE SCIENCES, YOU SIT THERE AND YOU LOOK AT ALL
THE NEAT STUFF THAT’S GONNA HAPPEN. YOU KNOW, THESE PEOPLE ARE,
YOU KNOW, ARE ABOUT, PROBABLY, AT LEAST EIGHT, NINE YEARS
AWAY FROM BEING COMMERCIAL, BUT THAT KIND OF SCIENCE
IS HAPPENING EACH AND EVERY DAY IN OUR MICHIGAN UNIVERSITIES. YOU KNOW, LIKE I SAID,
SOME RESEARCHER UP IN THE U.P. HAD TO GO FIND THAT FIRST BLACK BEAR
COMING OUT OF HIBERNATION. SO–
BUT I GIVE HIM CREDIT. YOU KNOW, IN TODAY–
IN TOMORROW, IT’LL BE… IN OUR DELIVERY SYSTEM. READY?>>THANKS, KEVIN. OUR NEXT CONTESTANT
IS KIM VANDENAKKER.>>YOU KNOW, ONE THING
I WISH I HAD TAKEN ADVANTAGE OF WHEN I WAS YOUNGER
IS JOB SHADOWING. BEING EXPOSED TO DIFFERENT INDUSTRIES
AND TO WHAT ACTUALLY HAPPENS ON THE JOB. IT’S SUCH A GREAT OPPORTUNITY
FOR YOUNG PEOPLE TO DEVELOP IDEAS
OR EVEN DREAMS ABOUT WHAT THEY MIGHT
WANT TO DO IN THE FUTURE. THE PROBLEM IS THAT THERE’S
NO FORMAL SYSTEM I KNOW OF WHICH FACILITATES JOB SHADOWING
FOR YOUNG PEOPLE, SO THEY OFTEN AREN’T AWARE
OF OR DON’T TAKE ADVANTAGE OF THE OPPORTUNITY THAT
JOB SHADOWING PROVIDES. WHAT I WOULD LIKE TO DO
IS DEVELOP A NONPROFIT PROGRAM BASED AROUND A CENTRAL WEBSITE FOR THE FACILITATION
OF JOB SHADOWING OPPORTUNITIES FOR MIDDLE SCHOOL AND HIGH SCHOOL
STUDENTS IN THE GRAND RAPIDS AREA. THE WEBSITE WOULD BE ORGANIZED,
FIRST BY INDUSTRY, FOLLOWED BY SPECIFIC
COMPANY NAMES, FOLLOWED BY THE NAMES AND POSITIONS
OF INDIVIDUALS IN THOSE COMPANIES WHO HAVE CHOSEN TO BE INCLUDED
IN THE ONLINE DATABASE. STUDENTS WOULD BE ABLE
TO READ DESCRIPTIONS AND SEARCH THE SITE
FOR THE TYPES OF JOBS AND PEOPLE THEY WOULD BE INTERESTED
IN SHADOWING FOR A DAY. THEY WOULD THEN SUBMIT
AN ONLINE FORM, PROVIDING THEIR INFORMATION AND IDENTIFYING WHO THEY
WOULD LIKE TO SHADOW, AND THE BUSINESS WOULD AUTOMATICALLY
BE NOTIFIED OF THE STUDENT’S INTEREST, AS WELL AS PROVIDED WITH THE TEMPLATE
WITH WHICH TO RESPOND. FROM THERE, IT WOULD BE UP TO
THE STUDENT AND THE BUSINESS TO FINALIZE THE DETAILS
OF THE VISIT, BUT THE WEBSITE WOULD HAVE FACILITATED
THAT INITIAL CONNECTION. NOT ONLY WOULD THIS PROGRAM
BENEFIT YOUNG PEOPLE BY GIVING THEM AN EASY WAY OF SETTING UP
JOB SHADOWING OPPORTUNITIES, BUT IT WOULD ALSO BE REWARDING
FOR THE PROFESSIONALS THEMSELVES, PROVIDING THEM A UNIQUE WAY
OF STAYING CONNECTED TO THEIR COMMUNITIES. IF THIS PROGRAM SOUNDS
WORTHWHILE TO YOU, WOULD YOU BE WILLING
TO SIT DOWN WITH ME LATER AND TALK ABOUT GETTING INVOLVED AND
POTENTIALLY HELP FUND THE PROGRAM? (bell dinging) (applause)>>NICE JOB, KIM. DO YOU SEE THIS IN HIGH SCHOOLS
OR EVEN YOUNGER THAN THAT?>>I WOULD WANT TO FOCUS ON MIDDLE SCHOOL
AND HIGH SCHOOL STUDENTS. I THINK IF WE WERE TO GO YOUNGER–
ELEMENTARY STUDENTS– THAT MIGHT BE, I MEAN, A LITTLE TOO MUCH
OF A BABYSITTING THING FOR THE BUSINESSES. I THINK THEY WOULDN’T NECESSARILY BE
AS ABLE TO ENGAGE AND ASK INTELLIGENT QUESTIONS, AND I THINK MIDDLE SCHOOL
AND HIGH SCHOOL STUDENTS WOULD BENEFIT MOST FROM
THIS SORT OF PROGRAM. COLLEGE STUDENTS
COULD ALSO BENEFIT, BUT I FEEL LIKE COLLEGE STUDENTS
ARE PLENTY CAPABLE THEMSELVES OF KINDA SEEKING OUT THOSE
OPPORTUNITIES ON THEIR OWN. AND I FEEL THAT MIDDLE SCHOOL
AND HIGH SCHOOL WOULD BE THE GROUP
TO TARGET THE MOST.>>THANK YOU.
>>THANKS, KIM. I THINK THIS IS
AN ABSOLUTELY INTERESTING AREA BECAUSE OF THE NEED FOR CONNECTING
STUDENTS WITH THEIR PASSION. SO, HOW DO YOU GET THE IDEA– HOW DO
YOU GET THE SCHOOLS TO WANT TO DO THIS? OR IS THIS SOMETHING THAT
THE INDIVIDUAL DOES ON THEIR OWN? WHAT’S THE POINT TO GET THEM TO
THE WEBSITE IN THE FIRST PLACE?>>RIGHT, I THINK SCHOOLS WOULD DEFINITELY
BE A GREAT AVENUE TO WORK THROUGH. I WOULD DEFINITELY WANT
TO TARGET GOING TO THE SCHOOLS AND ASKING IF THEY WOULD ALLOW US TO,
YOU KNOW, TALK TO THEIR STUDENTS ABOUT THESE KINDS OF OPPORTUNITIES
AND ABOUT OUR PROGRAM, IN SPECIFIC, AND HOW UNIQUE THE OPPORTUNITY IS TO
ACTUALLY GET IN THE WORKPLACE TO DO THIS, RATHER THAN– TO FIND OUT ABOUT A JOB,
RATHER THAN TO JUST HEAR ABOUT IT. AND SO, I THINK GOING THROUGH THE SCHOOLS
WOULD BE A GREAT WAY TO DO THAT. NOT NECESSARILY THE ONLY WAY, UM…>>AND DO YOU HAVE CONCERNS
ABOUT PRIVACY OF THE STUDENTS, IN TERMS OF EXPOSING
THEIR PERSONAL DATA TO OTHERS?>>UM, BECAUSE THEY WOULD BE SUBMITTING
THEIR INFORMATION ON THE WEBSITE? AS FAR AS I’M CONCERNED, THAT WOULD ALL BE MAINTAINED
WITHIN OUR PROGRAM. IT WOULDN’T BE SOMETHING THAT
WE WOULD BE SHARING WITH OTHERS, OTHER THAN THE BUSINESS
THAT THEY’RE INTERESTED IN SHADOWING AT. AND SO– I MEAN, I GUESS
IF THEY TRUST US WITH THAT AND TRUST THAT WE’RE
NOT GOING TO ABUSE IT. WE DEFINITELY WOULDN’T BE
GIVING THAT OUT TO OTHERS. IT WOULD JUST BE TO MAKE
THE CONNECTION WITH THE BUSINESS.>>I GUESS, LIKEWISE, FROM THE
BUSINESS PERSPECTIVE, SIMILAR CONCERNS. IS THERE GONNA BE PERSONAL
INTERACTION FROM YOUR– OR THE STAFF OF THE COMPANY–
IN CONNECTING THESE PEOPLE, OR IS IT PURELY JUST
A DATABASE THAT THEY CAN GO TO?>>YEAH, YOU KNOW, ORIGINALLY,
I THOUGHT ABOUT HAVING US ACTUALLY MORE– MORE, UM… DIRECTLY
FACILITATE THE CONNECTION BY CONTACTING
THE BUSINESS AND THE STUDENT, BUT WE DON’T WANT TO DO TOO MUCH
FOR THE STUDENT, EITHER. SO, BY ALLOWING THE WEBSITE
TO MAKE THE INITIAL CONNECTION, AND THEN, HAVING THEM KIND
OF FINALIZE THE DETAILS– IT WOULD BE LARGELY
THROUGH THE DATABASE, WHICH WOULD ALSO ALLOW FOR EASIER
EXPANSION TO OTHER CITIES, POTENTIALLY. NOT AS MUCH STAFF REQUIRED. AND I WOULD LIKE TO DO FOLLOW-UP AFTER
WITH THE BUSINESSES AND THE STUDENTS– (bell dinging)
ABOUT THE EXPERIENCE AND WHAT THEY GOT– (applause)>>OKAY, SO I THOUGHT I’D END THE NIGHT
WITH ONE MORE CRAZY COMPANY, OKAY? AND I COULD KIND OF RELATE
TO THIS ONE BECAUSE, AS A MOM– I’VE ALWAYS BEEN
A WORKING MOM– AND SO, YOU KNOW, THERE’S SACRIFICES
THAT YOU OBVIOUSLY MAKE, BEING A WORKING MOM. AND I HAVE THIS TERM IN MY HOUSEHOLD
CALLED “MOMMA GUILT,” BECAUSE MOMS TEND TO BE– FEEL GUILTY ABOUT NOT NECESSARILY BEING
THERE WITH THEIR CHILDREN ALL THE TIME AND, YOU KNOW,
YOU’RE GOING OFF TO WORK AND YOU’RE NOT SPENDING
ALL THAT QUALITY TIME TOGETHER WITH YOUR YOUNG KIDS. WELL, APPARENTLY, SOMEONE’S GONNA
CAPITALIZE ON MY MOMMA GUILT, BECAUSE WHAT HAS HAPPENED IS… THEY’RE OUTSOURCING DOMESTIC LIFE. BASICALLY,
THEY’RE OUTSOURCING MOMS. OKAY? SO, WE’RE PROBABLY ALREADY
KINDA FAMILIAR WITH THIS AND WE’RE FAMILIAR WITH
THE WHOLE DAYCARE THING. WE EVEN HAVE THE “NANNY DROP-INS” NOW–
YOU SEE THOSE COMING UP– POPPING UP– AROUND THE CITY WHERE,
YOU KNOW, IF THE MOM– IF YOU WANNA GO OFF
AND GO SHOPPING, YOU CAN GO DROP OFF YOUR CHILD
TO THE NANNY DAYCARE THAT’S ACTUALLY IN A STRIP MALL, SO THAT YOU CAN GET YOUR
CHRISTMAS SHOPPING DONE, ETCETERA. WHAT ABOUT THUMBSUCKING, THOUGH? HOW AM I, AS A MOM, GOING TO STOP MY KINDERGARTNER
FROM THUMBSUCKING? WELL, GUESS WHAT? THERE’S A COMPANY OUT THERE
THAT IS GOING TO HELP YOU DO THAT. I LOVE THE NAME OF THIS. IT’S CALLED “THE THUMBSUCKING
ELIMINATION PROGRAM.” FOR $75–
THIS IS A REAL BUSINESS. FOR $75 AN HOUR, THEY’RE GOING TO TEACH
YOUR KID TO KICK THE HABIT… IN FIVE SESSIONS. THEY GUARANTEE IT. THERE’S SOME OTHERS OUT THERE. THERE’S ANOTHER BIG JOB
THAT MOMS HAVE TO DO… POTTY TRAINING. YUP, SOMEONE THOUGHT OF THIS, TOO. SO, THEY WENT OUT AND
THEY’VE STARTED “BOOTY CAMP.” (laughing)
(audience laughing) THAT’S WHAT THEY’RE CALLING IT. SORRY, I COULDN’T EVEN
SAY THAT WITHOUT LAUGHING. (audience laughing)
REALLY, REALLY SORRY ABOUT THAT. ONE DAY SESSION GUARANTEES
TO TEACH YOUR CHILD TO KICK THE TOILET WITHOUT ASSISTING
OR REMINDERS. SHE CHARGES $300 TO $500 FOR HER “BOOTY CLASSES”
IN WEST CHICAGO. AND SINCE 2002, MORE THAN 900 CHILDREN
HAVE GONE THROUGH THE PROGRAM WITH A 40 PERCENT
SUCCESSION RATE. I DON’T KNOW. SHE’S EVEN RELEASED A DVD. (giggling)
I CAN BARELY SAY THE NAME OF THIS DVD… “BOOTY CAMP POTTY TRAINING PROGRAM– “BUILDING SELF-CONFIDENCE
FROM THE BOTTOM UP.” (audience laughing)
SORRY, I JUST HAD TO END WITH THAT ONE. ALL RIGHT. SO, OUR LAST BUT NOT LEAST
CONTESTANT IS MILES SMITH.>>EVERY YEAR IN THE UNITED STATES,
$902 MILLION ARE SPENT ON FISHING LURES. THAT TRANSLATES INTO
ABOUT 90 MILLION LURES BEING BOUGHT AT $10 A PIECE. AND EVENTUALLY, EVERY SINGLE ONE
OF THESE LURES IS GONNA BE LOST. ONE WAY OR ANOTHER, IT’S PROBABLY
GONNA BE LOST TO AN UNDERWATER SNAG. SO, WHAT IF THEIR WAS
A PRODUCT THAT EXISTED THAT ALLOWED ANGLERS
TO RETRIEVE THEIR SNAGGED LURES, BY HAVING THE HOOK
BREAK OFF OF THE LURE, OPPOSED TO HAVING
THE LURE BREAK OFF OF THE LINE JUST OUT OF PREDETERMINED
RATE OF TENSION. WELL, THAT’S EXACTLY
WHAT I’VE INVENTED. MY NAME IS MILES SMITH AND
I INVENTED THE “BREAKAWAY COUPLING.” SO, I’VE BEEN WORKING ON THIS PRODUCT
FOR THE LAST YEAR OR SO, AND WHAT I’VE FOUND IS THAT
IT’S A VERY DIFFICULT THING TO BRING A PRODUCT FROM
A CONCEPT TO SOMETHING YOU CAN ACTUALLY
MAKE MONEY ON, RIGHT? SO, I FEEL LIKE IF THERE’S SOMEONE
WHO CAN DO IT, IT’S ME. OVER THE LAST YEAR, I’VE FILED
THE PROVISIONAL PATENT APPLICATION. I’VE WRITTEN A 20 PAGE
BUSINESS PLAN. I’VE GOT A MANUFACTURER LINED UP. I HAVE TESTERS LINED UP. AND I’VE JUST BEEN WORKING
MY BUTT OFF ON THIS THING. AND, UM…
AND IT’S READY TO GO. SO, HOW IT WORKS IS–
I’M WORKING WITH EAGLE TECHNOLOGY AND DESIGN IN ZEELAND,
MICHIGAN, AND THEY’VE QUOTED ME $5,000
TO GET A PROTOTYPE– TWENTY WORKING PROTOTYPES. BUT $1,500 WILL GET ME
THROUGH THE FIRST STAGE OF THE PROTOTYPING PROCESS. THAT MEANS I CAN GET THE CONCEPT DESIGN,
THE CONCEPT SELECTION. I CAN GET THE 3-D FILES
AND THE STUFF THAT I NEED TO GET THE RAPID
PROTOTYPING DONE, AND THEN, TAKE THAT TO THE GET
THE ACTUAL WORKING PROTOTYPES DONE. SO, I GUESS I’M JUST ASKING THAT YOU
JOIN ME IN THIS VENTURE AND THAT TOGETHER, MAYBE WE CAN STOP–
(bell dinging) (applause)>>THANKS, MILES. WHAT WOULD YOUR DISTRIBUTION CHANNELS
BE FOR YOUR PRODUCT?>>THERE ARE SEVERAL WAYS
I COULD DO IT. FIRST IS, OBVIOUSLY,
ONLINE SALES. I’VE RECENTLY BUILT
A FACEBOOK PAGE FOR THE PIECE, I GUESS PROBABLY SIX
OR SEVEN MONTHS AGO. AND THESE GUYS
ARE JUST LINING UP. YOU KNOW, THEY WANT
TO BUY THIS THING. THERE ARE PEOPLE WRITING
ON THE FACEBOOK WALL, “WHEN’S THIS THING
GONNA BE READY?” EMAILING ME… I HAVE HUNDREDS OF DOLLARS
OF LETTERS FROM PEOPLE. SO, SELLING ONLINE IS ONE WAY. ANOTHER WAY IS GETTING
INTO RETAIL STORES. MY PLAN IS TO EVENTUALLY
GET INTO STORES LIKE CABELA’S AND GANDER MOUNTAIN AND DICK’S– AND
I’VE ALREADY GOT THE OKAY FROM DICK’S. THEY WANNA STOCK THIS THING… AT LEAST GIVE IT A TEST RUN. SO, RETAIL STORES–
STARTING OFF SMALL. WHEN I IMPROVE IT, I CAN SELL–
I MEAN, I CAN GET IT INTO THE WHOLESALERS. I COULD DO TRADE SHOWS. AND YEAH, JUST PROVING
THAT IT CAN SELL.>>WELL, AS A FISHERMAN,
MY FIRST QUESTION IS, “HOW DO YOU PREVENT
THE FISH FROM COMING OFF?”>>I ALWAYS GET THAT QUESTION. SO, IT’S PRETTY SIMPLE, ACTUALLY. IF YOU’RE A FISHERMAN, YOU KNOW
THAT THERE’S A DRAG ON YOUR REEL. YOU KNOW HOW TO WORK THE DRAG,
I’M ASSUMING? SO, RIGHT NOW, THE GENERAL RULE
IS THAT YOU WOULD SET THE DRAG AT HALF THE RATE
OF YOUR FISHING LINE. IF YOU’RE USING A TEN POUND TEST LINE,
YOU SET THE DRAG AT FIVE POUNDS. THIS PIECE IS DESIGNED TO BREAK
AT A SPECIFIC RATE OF TENSION. SO, YOU CAN GET A PIECE
THAT BREAKS AT NINE POUNDS… IF YOU’RE USING THAT
WITH TEN POUND TEST LINE, YOU SET YOUR DRAG TO BREAK– TO RELEASE THE LINE
BENEATH NINE POUNDS. SO, THE FISH IS NEVER
GONNA TAKE THAT PIECE AWAY, UNLESS YOU TIGHTEN
THE DRAG UP INTENTIONALLY. AND THEN, WHEN YOU GET SNAGGED, YOU CAN TIGHTEN IT UP AND
JUST YANK THAT PIECE OUT. SO, AS LONG AS YOU KNOW HOW TO
USE THE DRAG, YOU’RE GONNA BE FINE. IT WON’T BE A PROBLEM.>>ANY PARTICULAR TYPE OF FISH
THAT YOU WOULD TARGET THIS FOR?>>YUP. ACTUALLY, I EXPERIENCED THE MOST
LURE LOSSAGE IN GRAND RAPIDS, FISHING FOR SALMON. BUT ANY TYPE OF SPORT FISHING–
BASS, PIKE, MUSKIE. IF YOU’RE USING CRANKBAITS,
SPOOLS, AND LINE SPINNERS, THOSE ARE PIECES THAT
THIS IS GONNA GO ON. SO, THOSE TYPES OF SPORT FISH ARE–
WHEN YOU’RE IN THROWING HEAVY COVER– LOGS AND SEAWEED AND STUFF– THOSE ARE THE FISH THAT
IT’S GONNA BE GOING FOR.>>THANKS, MILES. (applause)>>OKAY, THAT CONCLUDES
OUR PITCHES FOR THE NIGHT. LET’S GIVE OUR PARTICIPANTS
JUST ONE MORE ROUND OF APPLAUSE. THEY DID AN AWESOME JOB! (applause)
DEFINITELY. I KNOW YOU’RE READY TO STAND UP
AND STRETCH YOUR LEGS, AS OUR JUDGES DELIBERATE HERE. SO, IF YOU WOULD, THERE ARE REFRESHMENTS
ON THE SOUTH END OF THE AUDITORIUM HERE. AND WE’LL RECONVENE AT 8:40? AT 8:40. (crowd chatting indistinctly)>>I’M SORRY TO TELL YOU
I DON’T HAVE ANY MORE STORIES… (audience chuckling) SO I HAVE TO GET STRAIGHT TO
THE PARTICIPANTS AND THE WINNERS. BEFORE I DO THAT, THOUGH, I DO WANT
TO PUT A LITTLE PLUG IN FOR THE SPRING, BECAUSE ALL OF YOU
HAVE GREAT IDEAS, AND I WOULD ENCOURAGE YOU TO PARTICIPATE IN
THE SPRING BUSINESS PLAN, WHICH IS THE NEXT COMPETITION THAT THE WEST MICHIGAN COLLEGES AND
UNIVERSITIES GROUP WILL BE PUTTING ON. EACH ONE OF THE INSTITUTIONS WILL HAVE
THEIR OWN BUSINESS PLAN COMPETITION AND, THEN,
JUST AS THIS WAS DONE, TWO OF THE FINALISTS WILL GO ON TO
THE REGIONAL BUSINESS PLAN COMPETITION. AND THAT REGIONAL COMPETITION IS GONNA
BE HELD APRIL 10th AT CALVIN COLLEGE. SO, EACH ONE OF YOUR INSTITUTIONS
WILL HAVE MORE INFORMATION ABOUT THAT AND WHEN THEIR
INDIVIDUAL PLAN COMPETITIONS ARE, BUT I ENCOURAGE YOU
TO TAKE THIS A STEP FURTHER. DON’T LET IT STOP HERE,
IS WHAT WE’RE REALLY AFTER. OKAY, IF I COULD HAVE– IF YOU’LL CALL–
NO, NOT IF YOU’LL CALL– IF I’LL CALL YOUR NAME
AND YOU COME UP, WE DO HAVE JUST A CERTIFICATE
OF PARTICIPATION FOR YOU. AND I’M JUST GONNA GO
WITH FIRST NAMES, SINCE I DON’T THINK ANYONE HAS THE
SAME FIRST NAME– I DON’T RECALL THAT. SO, OLGA, IF YOU’LL COME ON UP– AND
IF YOU WANNA JUST STAY RIGHT UP HERE, WE’D LIKE TO GET SOME PICTURES. MILES… LAKE… NICE JOB. KIM… JANELLE… KIM, THANK YOU. JAMIE… GRETCHEN… COURTNEY… CHAD… CASSANDRA… BRIAN… THANK YOU. AMY… ALLISON… AND SAM. NICE JOB, SAM.>>OKAY, HERE’S THE TOUGHEST THING
YOU’RE GONNA HAVE TO DO ALL NIGHT. FROM HERE OVER,
TURN THIS WAY. (audience laughing)
COMES TOGETHER. YOU’RE FINE–
COMES TOGETHER. OVER HERE, CRUNCH WAY OVER TOGETHER,
AND TURN THAT WAY. CRUNCH WAY OVER TOGETHER. (indistinct chatter) WE’LL GO BY– WE’LL GO BY–
NEVER MIND. (all laughing)
JUST, UH– JUST– PERFECT. I’M GONNA TAKE ABOUT
TWO OR THREE OF ‘EM. JUST TO MAKE SURE. READY? AND YOU’RE ALL WINNERS,
AREN’T YA?! RIGHT? AGAIN. READY? AND ALL OF YOU ARE WINNERS,
FOR SURE, JUST FOR BEING HERE. PERFECT. THANK YOU. (applause)>>OKAY, COME AND HAVE
A SEAT FOR US, PLEASE. THIS IS A SURPRISE
EVEN FOR ME… BECAUSE MIKE SAID THAT IF HE WAS
GONNA TELL ME, HE’D HAVE TO KILL ME. THAT’S WHAT HE TOLD ME
RIGHT UP THERE– SO, HE HASN’T TOLD ME ANYTHING, SO I’M GOING TO ANNOUNCE
THE FOURTH PLACE WINNER FIRST. RIGHT, MIKE? HE’S WORSE THAN…>>(indistinct speaking).
>>OKAY.>>AND ACTUALLY, WE HAVE TWO–
WE HAVE TWO CHECKS UP HERE. WE HAVE ONE CHECK, WHICH
IS YOUR KEEPSAKE TO KEEP. DON’T TRY TO CASH IT,
‘CAUSE IT WON’T CASH. (audience laughing)
THIS IS FOR YOU TO HANG ON TO. AND THEN, THIS IS THE LARGER CHECK THAT WE’RE GONNA WANNA GET
A PHOTO SHOT WITH AMY AND–>>NO!
>>NO? OKAY.
(audience laughing)>>DIDN’T I HAVE THE HARDEST
PART OF THE JOB ALL NIGHT?! AND YOU’RE STILL MAKING ME WORK!>>HOLD THIS CHECK UP HERE,
JUST FOR A MINUTE, AND I’LL GET A QUICK PICTURE. SO DON’T RUN OFF AS SOON AS YOU GET
THE MONEY– YOU TAKE OFF RIGHT AWAY!>>OKAY.
>>SO, JUST STAY HERE FOR A MINUTE, OKAY?>>THE THIRD ANNUAL
REGIONAL IDEA PITCH, IN FOURTH PLACE… SAM RASMUSSEN! (applause)>>HOLD THIS ONE UP. YOU’RE AWFULLY LONELY. (audience laughing)
>>COME ON!>>FEEL MY PAIN, BUDDY! (laughing)
(applause)>>READY? CONGRATULATIONS! GREAT JOB. WELL DONE. LET ME GET ANOTHER ONE,
JUST IN CASE. (audience laughing)
I LIKE THE JUST IN CASE.>>I KNOW. SAM, IF YOU WANNA COME
RIGHT OVER HERE. THIS IS YOUR KEEPSAKE. THANK YOU. AND IN THIRD PLACE… (audience laughing)>>(indistinct speaking).>>OH…
TELL HER IT’S REALLY NOT THAT BAD.>>IT’S NOT THAT BAD.
>>IT’S NOT THAT BAD. IN THIRD PLACE,
CHAD OULLETTE! (applause) NICE JOB.>>I JUST (indistinct) SOME OF THAT STUFF,
TOO, IN PRODUCTION. SOUND GOOD?! THANK YOU.>>CHAD, IF YOU WANNA
COME RIGHT OVER HERE. THIS ONE’S YOURS TO KEEP. ALL RIGHT. IN SECOND PLACE… YOU KNOW, MIKE,
YOU MAKE A GOOD VANNA. (audience laughing)>>I KNOW WHO THAT IS. ISN’T THAT SCARY?>>YEAH. IT’S SCARY THAT I KNEW, TOO. MILES SMITH. (applause)>>THE WORST THING ABOUT
THIS IS, (indistinct).>>YEAH.
>>WHAT DO YOU THINK ABOUT THAT? PRETTY GOOD, HUH?>>YEAH, I LIKE THAT, ACTUALLY. (audience laughing)>>PERFECT–
THANK YOU. GOOD.
>>MILES, IF YOU WANNA COME OVER HERE.>>THANK YOU.
>>MMM-HMM. AND OUR FIRST PLACE WINNER OF THE THIRD ANNUAL
IDEA PITCH IS… KIM VANDERAK– AKER. (applause)
I STILL DIDN’T SAY IT RIGHT! ALL RIGHT, KIM. WHAT’S THE LAST NAME?
>>VANDENAKKER.>>VANDENAKKER.
>>KIM VANDENAKKER! POOR KIM.
(audience laughing)>>YEAH, JUST SMILE. CONGRATULATIONS. GREAT JOB. GREAT JOB. GREAT JOB TO ALL OF YOU! (applause)>>AND AGAIN,
BEFORE WE CONVENE, JUST A SPECIAL THANKS
TO ERNST & YOUNG AND TO OUR JUDGES–
AMANDA, FRED, JOE– WE REALLY APPRECIATE
YOUR TIME THIS EVENING. AND ALL OF YOU, WE ENCOURAGE YOU
TO TAKE THIS FURTHER! PLEASE, DO SO! THANK YOU FOR COMING! (applause)

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