HOW TO BE SUCCESSFUL / interviewing Broadway Producer

HOW TO BE SUCCESSFUL / interviewing Broadway Producer


[David Serero]: I have always invested in the people it’s not about networking it’s not about knowing a 100 people What do you have that people would pay 10 dollars for you [David K. O’Sullivan]: hello everybody welcome to The Changemaker Show, where today we have the honor to receive David Serero He is a full-skilled artist: opera singer, actor, stage director, Broadway producer and a good-hearted man. He shares his time between New York, Paris and Morocco and he is going to tell us about his story and share some inspiring tips to reach success Hello David [David Serero]: hello David, how are you today? [David K. OSullivan]: I’m very good thank you First of all, let me ask you how come a Parisian Suburban boy discovers opera and makes his way through Broadway Well… I was not born with opera in my genes that’s for sure (laughs) my family is from Morocco so they were listening to Moroccan traditional music and and I was listening to a lot of American music, disco music, was really the thing that I really really enjoyed and then I started to become a pianist and started to write my own material my own music and produce my own music and then I decided to move to New York in 2000 to conquere you know the Big Apple and it was my biggest challenge and as soon as I arrived, I realized that you know I needed more training (laughs) so I decided to do more theater and I studied really, because what I love in America is that we’re never scared to study Study is something fun, it’s something great It’s something essential so we should never be ashamed to study and in France it was like Oh he’s not a professional yet, he is studying but actually to be a professional is also to study One night I went to the Opera and… because, before I was doing theater classical theater, really, I was studying Shakespeare and I was singing also musicals and from musicals people told me oh you have a voice for opera And one night I went to the opera and I said that’s what I want to do [David K. O’Sullivan]: Over the past few years has there been any particular encounter that had an impact on your career and success? [David Serero]: “There was a teacher when I was a young kid at school, who really said “it’s good what you’ve done” you know and all the teacher and friends they called me Serero Serero you know and he was the first one who called me David “David, would you like to play at the piano?” oh my god yeah sure you know and then I wanted to be
the best for him later there was Jermaine Jackson that really influenced me as a
singer of course I learned a lot by producing him but really I learned also a lot by working with him as a singer because you know, as an opera singer it’s always about the volume about the vowel, about being really with the tempo being you know, really… what’s written on the music score and he was like “Look, why don’t you put all of that on the side because you have it within yourself anyway but you know you have the volume,
you have the big voice you have… maybe put all of that on the side and focus on what’s most important It’s the feeling there is no feeling when you sing you know it’s the only sound you know” And then that really changed me that was about 10 years ago and I started to put really the feeling more importantly when you have a great encounter it is also part of your job to make the best of it you know to make the best of each meeting that you have with someone you
know because every encounter is very very important Lisa Azuelos, a wonderful French film director that just collaborated on the collaborated on the show called
“Lost in Disco” and also the more you work the more you work with other actors so you learn from other actors you learn from their successes you learn from their failures as well and you learn from your own successes from your own failures they inspired me to be better so when you meet someone you have to consider there is always a sparkle you know but it is your job to make
from that sparkle a big fire [David K. O’Sullivan]: You often give your voice to noble causes like you did in 2011 for Stand for Haïti or many times for UNICEF charities what are the causes
that you really care about and that you would like to contribute for in the near
future? [David Serero]: I was very touched by all but we call the weak ones the vulnerable ones like you know, children or elderly people or orphans or people who have a
handicap these sort of people that I really really genuinely want to help by example… because when I was a child you know there was guys around who
were… like in school, beating me or making fun of me or things like that so I know what it feels like and always felt that I could do you know something and one day I would be able to help so definitely I support a lot of
orphanages in Russia, in Ukraine, in Morocco also and these people you know, in
hospitals and in education also for the youth for the children because this is the biggest investment is to invest on your future also [David K. O’Sullivan]: Now, when you look
back on your path which lessons have you been taught that you would like to share with us? [David Serero]: Well I’m very proud that I have always invested in people and… but when I mean invested it’s really put all my soul and my body and my health and my energy to satisfy all the people who gave me an opportunity of trust you know and that goes from directors in theater, directors in movies producers, people who own theatres organizations and also audience members you know I truly value when an audience member buys a ticket and goes to see you it’s not about networking, it’s not about know 100 people it’s you know it’s about going to the people that you love and
admire and make that relationship grow you know, it’s like a plant is you
have to put water so that it grows you know that’s really the the biggest tip I
can give is really work on your craft really you know write $10 idea maybe it’s… what do you have that people would pay $10 for you it’s not that easy actually you know so it can be okay I can make great apple pies okay I’m a good hairdresser okay oh I can sing a song for ten dollars
okay people would pay $10 for me to sing, okay I do great you know, I can do
translations for ten dollars you know once you have a $10 idea then you can get that $10 idea better this is how you will definitely make
it grows and get the bigger and stronger value for sure I tell you something I was in Russia we “общежитие” (obshchezhitiye) you know I was in the dormitory at the
conservatory in Russia in Saint Petersburg and I took a pen and started to to
dream and to be oh my god… at that time I had the amazing salary of $150 a month you know thank you and…(laughs) but I was the happiest man really because I was doing what I love you know when you do what you love you don’t you
don’t look at the money you don’t even think of it because you are fulfill really a different way then after you get bigger needs (laughs) that’s different [David K. O’Sullivan]: when you live in New York for example [David Serero]: Exactly So I took this piece of paper and I was like you know what if tomorrow I had 2 million dollars in my bank account what would I do with it? And I started to write you know I buy an
apartment I buy a Ferrari of course and I said you know what I will call this theater to do this show I will reach out to that actor to see if we can do a show together I will call that director to get advice from that
director I will you know take this classic and make this sort of adaptation and do it that way and that way and that way when I finished to write down
the whole piece of paper I realize that hey all the things besides the apartment
and the Ferrari all of the rest I can do it without a single dollar all I needed was to be able to take my phone go to people take them for lunch so you know don’t expect people to do everything for you on the very first day [David K. O’Sullivan]: What does David Serero’s routine look like? I wonder how does a successful entrepreneur like you organize his time? [David Serero]: Transform your dreams as a task that is very important so that every day when and usually what I do when, once I email everybody I finished all my day of work I close my laptop and I’m only with
my pen and my book so that I can think that tac, tac, tac, tac… oh yes I forgot this, oh I must do this oh yes let me do that or you know what today I had that
idea to do musical about that let me put it down we’ll see if you know and then I go to bed bed the next day when I wake up usually… not so early in the morning (laughs) but when I wake up the next day I look at my task and I know exactly what I have to do and you have to always to design your life you know okay so this year so I put January, February, March, April, ect… I put ok this month I’m gonna do this this month I’m gonna do this this month I’m gonna do that and then after I take each month separately and I divide it you know but it’s very important to work with tasks that’s the routine is always I answer to
every single phone call that I receive reply to every single text message,
what’sapp, anything emails whether it’s on social media I reply always to everything if I didn’t reply means that never received it you know so it’s always like that and and I’m always like sure let’s meet I never said sorry I pass I’m not interested if you don’t go you never know I don’t go to bed until all my emails are replied so that’s my modest routine [David K. O’Sullivan]: Have you been going through hard times in your career and what do those moments have teach you? [David Serero]: Well, each moment, in your career, is a difficult moment you know there is not there’s nothing easy you know and the biggest enemy of
an artist is an overconfidence the more you are overconfident this is where you get caught usually, you know when you say oh you know tonight I don’t have to warm up my voice there is nobody important in the audience and then you arrive and you get caught because you’re struggling you know so I always consider each
performance exactly as the most important one especially we are at an era of you know cellphones and people can film you and people can write reviews so everything must be really really at the top so I work on each song even songs that I have sang thousands of times literally I still work on them every day I do a lot of comedies so I work really on the jokes I work on the beat I record myself all the time each performance so I can’t listen okay why people didn’t laugh so much here why that song got more success than the other so it’s always you know every time you have a failure you have to take the best from it the same way as we grow and ask advice from everyone from audience members, I always ask them what did you love the most and tell me most importantly what you didn’t like what would you change if it was your show what would you do I always ask advice after, I make my own decisions because I follow also my guts I follow my intuition I follow humm…. my instinct A lovely person asked me how do you make something successful? because your shows are packed people are happy everything goes well so how do you get something successful and I say by doing mistakes this is why I say always to my actors when I’m putting a show together I say I want you to try every possible Avenue because here at the rehearsals you are
allowed to fail not on stage but I want you to create everything that you can possibly imagine until you are very confident about what you want to do on
stage of course with my directions and my… I would say my vision [David K. O’Sullivan]: What is the next
dream you would like to accomplish? [David Serero]: My dream is you know my dad to live 500 years you know but unfortunately you know we all know that we… everyone has an expiration date you know including myself you know to live as long as
possible and my trip actually is to continue what I’m doing now which is having such an eclectic season where I can do, produce, direct two, three operas per season then two, three classic theatre where I’m gonna put my free adaptation adding champagne in it make it in sparkling when I am on stage I am like… I don’t dream anything more of what I have now [David K. O’Sullivan]: As I love to finish on inspiring quotes is there any quotes that ever inspired you that you would like to
share with us? [David Serero]: There are a couple the first one I’d like to say is “don’t be anybody else because the others are already taken” I will always say “don’t wait for tomorrow what you could have done yesterday” you know this one is mine and also another one that I that I wrote “it’s better to be smart than to be right” because sometimes you are right on something and you want to say but yeah
hey I’m right you know but how about be smart give a big smile and say everything is all right you know so it’s better to be smart than to be right because the people who succeed are not the people who are right it’s the people who are smart you know so by taking the right decisions by putting their ego
pride and everything on the side think with the head of course, you need your heart but sometimes you need to be able to balance it and of course one of
my favorite that really changed me in the ways from Albert Camus, who is a very important French personality and he said once “art is what was given from God to show to men the beauty that they ignore within themselves” [David K. O’Sullivan]: So me, I will borrow
the word of a French poet called Prosper Crébillon that used to say “Success is always a child of Audaciousness” A million thanks David for
being with us today ans share with us all those inspiring stories and experiences [David Serero]: Thank you David, it was really an honor to be with you you are absolutely wonderful I deeply love you and you’re
doing an amazing amazing work and for me it’s really an honor privilege and a pleasure to be by your side thank you for having me [David K. O’Sullivan]: Your welcome, it was my pleasure thank you, dear listeners, for being with us I hope you enjoyed it and
see you next time for some new inspiring changemaker talks so take care and
don’t forget to be audacious [Music]

Leave a Reply

Your email address will not be published. Required fields are marked *